Trade Marketing Officer

2 weeks ago

Taguig, Philippines GainStrong Full time

Take ownership of, and manage, a customer management business process which ensures effective communication and liaison between Sales, Marketing and other departments in order to optimize key business opportunities.

Responsibilities
  • Establish channel strategies along with company's directions.
  • Prepare trade promotional plan in designated channels with critical customers.
  • Coordinate media placements, public relation programs, host events, and participate in all community events.
  • Check and analyze competitor activities or promotion.
  • Head responsibility to manage and monitor Trade Marketing Investments (merchandising collaterals, DA, Gondola) as well as initiate execution.
  • Interact with Sales regarding deadlines / lead time required for promotions, pack / price changes, new products, etc in order to ensure effective implementation.
  • Spearhead program and activity implementation aligned with sales direction.
  • To ascertain new product launches, distribution tracking, secondary displays, planograms and etc.
  • Design and monitor a competitive activity feedback report to track frequency and types of promotions taking place in his/her area, documenting such activities for analysis, reporting and future referencing purposes.
  • Keep track, analyses and evaluate accounts' profitability. Identify customers who do not meet the company's guidelines and recommend action to improve level of requirement.
  • Monitor and evaluate the effectiveness of trade promotions and in-store promotions to determine whether these meet the Company's objectives.
  • Design and implement price surveys on selected brands to track and graph trends over periods of time, for purposes of recommending for pricing strategies based on information received.
  • Consolidate internal price control program for all products, implementing and administering pricing alignment.
  • Ensure all accounts to comply with the merchandising standards.
Qualifications
  • Bachelors Degree preferably Marketing
  • Minimum of 2 years experience in a similar role, preferably with category experience in FMCG Market
Competencies and Skills
  • Proficiency in Microsoft Office - Excel, Word, Power Point
  • Exceptional organizational, interpersonal and communication skills
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