Digital Content Specialist

3 weeks ago

Makati, Philippines WSP, Incorporated Full time

Are you a storyteller with a passion for crafting compelling narratives? Join our team as a Content Specialist and play a key role in shaping brand reputation and visibility. In this dynamic role, you’ll develop strategic, platform-specific PR content tailored to our clients’ goals, collaborate closely with creative teams, and bring bold ideas to life across digital and traditional channels.

If you're ready to turn strategy into impact—let’s create something powerful together.

WHAT YOU WILL DO
  1. Collaborate with the Content and Development Team, Client Experience Team, Media Relations, and other WSP Inc. departments to achieve shared goals.
  2. Conduct research on relevant stories and strategically plan the content rollout.
  3. Conceptualize and execute innovative PR stories, content, and creative campaigns that aligned with client objectives and KPIs.
  4. Develop, write, edit, and publish a variety of engaging content, from social media posts and compelling scripts to persuasive digital copy, adapting your style to fit each project's unique needs.
  5. Develop content that elevates the visibility and positive perception of both WSP Inc. and our valued clients.
  6. Present content ideas and concepts to internal stakeholders and external clients to ensure alignment and strategic direction.
  7. Support the development and execution of strategic plans to manage and respond to potential reputational crises.
REQUIREMENTS
  • Bachelor’s degree in Communication, PR, Advertising, Marketing, or related field
  • At least 1-3 years of relevant experience in digital content creation
  • Excellent writing and presentation skills
  • Knowledge of PR, media platforms, content channels, and influencer engagement
  • Media-savvy with strong research and analytical skills
  • Familiar with campaign briefs, KPIs, and strategy
  • Skilled in MS Office, Canva, AI tools, and other digital platforms
  • High editorial standards and attention to detail
  • Experience in PR or advertising campaign concepts is a plus
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