
Digital Content
1 day ago
Digital Content & SEO Strategist - Hybrid
Job DescriptionThe Beat Asia is seeking a dynamic Digital Content & SEO Strategist to lead our organic growth and content innovation as a lifestyle publication serving Asia. This role is responsible for end-to-end digital content strategy, advanced SEO, Google Analytics reporting, and hands-on technical optimization.
Key Responsibilities- Develop and execute forward-thinking SEO strategies—including technical, on-page, and off-page optimization—to drive organic traffic and elevate SERP performance.
- Own website performance tracking, utilizing Google Analytics, Search Console, and leading SEO tools. Provide regular performance insights and action plans for the editorial and marketing teams.
- Plan, coordinate, and oversee digital content initiatives—including editorial calendars, multimedia, social media, and newsletters—to achieve business goals and audience engagement targets.
- Conduct comprehensive site audits, resolve crawl errors, enhance site speed and mobile usability, and structure site architecture for optimal SEO and user experience.
- Implement and maintain best-in-class technical SEO elements: structured data/schema, XML sitemaps, canonical tags, , and core web vitals.
- Diagnose and remediate indexing issues, JavaScript rendering problems, broken links, and any technical obstacles impacting organic search.
- Collaborate with engineering and IT teams on major launches, migrations, or redesigns to ensure best-practice SEO implementation.
- Conduct keyword research, audience and competitor analysis, and content gap audits to shape the content roadmap.
- Guide the editorial and creative teams to follow SEO and digital publishing best practices across all stages of content production.
- Stay updated on search algorithm changes, digital trends, and content innovation relevant to Asia's lifestyle and publishing sectors.
- Lead training and documentation efforts for content and stakeholder teams regarding SEO and analytics guidelines.
- Demonstrated ability to perform site audits using industry-standard tools (e.g., SEMrush, Ahrefs, Screaming Frog) and implement tactical recommendations.
- Hands-on experience with web technologies including HTML, CSS, JavaScript; able to make or oversee code-level adjustments for SEO.
- Familiarity with modern content management systems (CMS), publishing workflows, and analytics/reporting integrations.
- Experience resolving technical issues affecting crawling, indexation, structured data, and page rendering.
- Basic understanding of web development, with the ability to communicate requirements clearly to developers.
- Proven experience in digital publishing, SEO strategy, and analytics (minimum 3–5 years in digital or media-focused environments).
- Strong proficiency with Google Analytics, Search Console, and SEO management tools.
- Track record executing content strategies and optimizing for traffic and engagement.
- Strong writing, communication, and project leadership abilities.
- Deep understanding of SEO ranking factors, technical SEO, user experience, and the Asian digital media landscape.
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