Digital Content

13 hours ago

Makati City, National Capital Region, Philippines Hashtag People Corporation Full time $70,000 - $120,000 per year

Digital Content & SEO Strategist - Hybrid

Job Description

The Beat Asia is seeking a dynamic Digital Content & SEO Strategist to lead our organic growth and content innovation as a lifestyle publication serving Asia. This role is responsible for end-to-end digital content strategy, advanced SEO, Google Analytics reporting, and hands-on technical optimization.

Key Responsibilities
  • Develop and execute forward-thinking SEO strategies—including technical, on-page, and off-page optimization—to drive organic traffic and elevate SERP performance.
  • Own website performance tracking, utilizing Google Analytics, Search Console, and leading SEO tools. Provide regular performance insights and action plans for the editorial and marketing teams.
  • Plan, coordinate, and oversee digital content initiatives—including editorial calendars, multimedia, social media, and newsletters—to achieve business goals and audience engagement targets.
  • Conduct comprehensive site audits, resolve crawl errors, enhance site speed and mobile usability, and structure site architecture for optimal SEO and user experience.
  • Implement and maintain best-in-class technical SEO elements: structured data/schema, XML sitemaps, canonical tags, , and core web vitals.
  • Diagnose and remediate indexing issues, JavaScript rendering problems, broken links, and any technical obstacles impacting organic search.
  • Collaborate with engineering and IT teams on major launches, migrations, or redesigns to ensure best-practice SEO implementation.
  • Conduct keyword research, audience and competitor analysis, and content gap audits to shape the content roadmap.
  • Guide the editorial and creative teams to follow SEO and digital publishing best practices across all stages of content production.
  • Stay updated on search algorithm changes, digital trends, and content innovation relevant to Asia's lifestyle and publishing sectors.
  • Lead training and documentation efforts for content and stakeholder teams regarding SEO and analytics guidelines.
Technical Proficiency
  • Demonstrated ability to perform site audits using industry-standard tools (e.g., SEMrush, Ahrefs, Screaming Frog) and implement tactical recommendations.
  • Hands-on experience with web technologies including HTML, CSS, JavaScript; able to make or oversee code-level adjustments for SEO.
  • Familiarity with modern content management systems (CMS), publishing workflows, and analytics/reporting integrations.
  • Experience resolving technical issues affecting crawling, indexation, structured data, and page rendering.
  • Basic understanding of web development, with the ability to communicate requirements clearly to developers.
Qualifications
  • Proven experience in digital publishing, SEO strategy, and analytics (minimum 3–5 years in digital or media-focused environments).
  • Strong proficiency with Google Analytics, Search Console, and SEO management tools.
  • Track record executing content strategies and optimizing for traffic and engagement.
  • Strong writing, communication, and project leadership abilities.
  • Deep understanding of SEO ranking factors, technical SEO, user experience, and the Asian digital media landscape.

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