
Digital Content Specialist
4 weeks ago
Key Responsibilities
- Strategy Development: Develop and implement digital marketing strategies that align with overall business goals. Identify trends and insights, and optimize spend and performance based on data analysis.
- Content Creation and Brand Management: Create, curate, and manage content for the website, blog, social media, and email campaigns. Ensure all content is consistent with our brand voice, style, and tone.
- SEO and SEM: Conduct keyword research and implement SEO best practices to improve organic search rankings. Manage and optimize PPC campaigns (Google AdWords, Bing Ads) to maximize ROI.
- Social Media Management: Manage social media accounts, create engaging content, and monitor interactions. Develop and execute social media advertising campaigns to increase brand awareness and engagement.
- Analytics and Reporting: Use tools like Google Analytics, SEMrush, and others to track and report on key performance metrics. Prepare regular reports on campaign performance and make recommendations for improvements.
- Website Management: Ensure the company’s website is updated, user-friendly, and optimized for conversions. Work with web developers to implement changes and improvements.
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- At least 1 year of experience in digital marketing, with a proven track record of successful campaigns.
- Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Google AdWords, social media platforms, email marketing tools).
- Strong understanding of current digital marketing concepts, strategy, and best practices.
- Excellent written and verbal communication skills.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Strong organizational skills and attention to detail.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Certifications in digital marketing (e.g., Google AdWords, Google Analytics, HubSpot).
- Experience with SEO tools (e.g., SEMrush, Moz).
- Knowledge of HTML/CSS and web development principles.
- Familiarity with marketing automation tools (e.g., HubSpot, Marketo)
- Knowledge in multimedia tools such as Adobe / Canva.
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