Channel Partner Manager

3 weeks ago

Manila, Philippines Atticus Advisory Solutions Inc Full time

The Channel Partner Manager & Growth Marketer is responsible for growing the pipeline from the NetSuite ecosystem and other construction-tech partners. This role also involves running a "lean, repeatable marketing engine" to convert traffic into qualified leads, opportunities, and customer advocacy.

Job Responsibilities

  1. Within the first 12 months, the key outcomes for this role include:

  2. Generating 6-8 new leads per month sourced or influenced by partners.

  3. Cultivating 12-18 active, producing partners, with at least six NetSuite Account Executives regularly bringing in business.

  4. Improving the website's lead conversion rate to at least 2.0% and the MQL (Marketing Qualified Lead) to SQL (Sales Qualified Lead) conversion rate to at least 30%.

  5. Creating at least six named customer stories and securing four or more public reviews.

  6. Establishing a quarterly webinar schedule and co-hosting 2-3 industry events.

  7. Documenting playbooks and repeatable processes, such as a sales/partner onboarding guide, co-sell playbooks, and webinar/event checklists.

Programs and Processes to Build & Own

The Channel Partner Manager will be responsible for building and owning the following programs and core processes:

Partner Strategy & Operations: This includes developing an ICP (Ideal Customer Profile) and tiering framework, a recruiting playbook, and a referral structure.

Growth Marketing Engine: This involves creating a content calendar, optimizing the website, managing events, and developing customer marketing initiatives like case studies and reviews.

Core Processes: This role will establish and document key processes such as lead registration and co-selling, partner onboarding, webinar execution, and the collection of customer stories.

Job Requirements

  • Should have fluency in the NetSuite ecosystem and experience in both partner management and marketing.

  • Must be comfortable with CRM and marketing operations.

  • With 60% focused on partner-sourced pipeline and 40% on marketing conversions and assets (total KPI)

  • Key Stakeholders: This role will interface with several key stakeholders:

  • Sales (Jeff Hoffmeister): The Channel Partner Manager will consult with sales on the forecast and closing of deals.

  • Product (Luke): The Channel Partner Manager is responsible for collaborating on the product roadmap and demo environments.

  • Delivery/Customer Success (Jeff Locklear): The Channel Partner Manager is responsible for obtaining customer references and case studies from this team.

  • Leadership (Kirt): The Channel Partner Manager will collaborate with leadership on goals, budget, and hiring.

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