Virtual Marketing Manager/Admin

4 weeks ago

San Fernando, Philippines Genie Academy Full time

At Genie Academy , we believe every child has unlimited potential. We fix the missing bricks in education so students build confidence, thrive, and get ahead. To grow our impact, we're seeking a Virtual Marketing Manager/Admin to lead our marketing engine end-to-end.

If you're a self-starter who thrives on strategy and execution, this role gives you the autonomy to build, measure, and scale campaigns that truly make a difference.

What You'll Do

  • Own all marketing activities, campaigns, and reporting
  • Manage SEO and local SEO agencies, content writers, and vendors
  • Oversee paid campaigns on Facebook, Instagram, and Google; expand into TikTok/YouTube
  • Run segmented email campaigns and direct mail through HubSpot
  • Build workflows for lead nurturing and sales automation
  • Track and report on KPIs: visitors, leads, cost per lead, ROAS
  • Run ongoing tests across creatives, offers, and landing pages
  • Collaborate with Sales & Operations to ensure smooth marketing-to-sales handoff

What We're Looking For

  • 3+ years of marketing management experience (agency or in-house)
  • Proficiency with HubSpot (marketing + sales automation)
  • Experience managing vendors/freelancers
  • Strong understanding of paid ads, SEO, and email campaigns
  • Data-driven, comfortable with KPIs and analytics
  • Excellent written and verbal communication skills
  • Organized self-starter who thrives in a fast-paced environment

Success Looks Like

  • 30% year-over-year growth in qualified leads
  • ROAS 3.0 across paid campaigns
  • CPL (Cost per Lead) consistently under $50
  • Campaigns executed on time and aligned with sales goals

Why Join Us?

  • Mission-driven: help kids unlock their potential
  • Remote and flexible with real ownership
  • Growth opportunity into Marketing Director as we expand
  • A culture built on ownership, improvement, and doing the right thing

Compensation : Competitive base salary + performance bonuses tied to leads and ROI.

Location : Remote.

Apply with your resume and a short note about the most successful campaign you've ever managed.

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