Head of Branding

2 weeks ago


Manila, National Capital Region, Philippines Viventis Search Asia Full time

Key Responsibilities:

  • Develop and implement comprehensive branding strategies to enhance brand visibility and recognition.
  • Lead and oversee all brand-related activities including brand positioning, messaging, and identity.
  • Collaborate with marketing, product, and creative teams to ensure brand consistency across all platforms and communications.
  • Conduct market research to stay updated on industry trends, competitor activities, and customer preferences.
  • Create and manage branding campaigns, promotions, and events.
  • Monitor brand performance and use analytics to measure the effectiveness of branding efforts.
  • Develop and maintain relationships with key stakeholders, including external agencies, partners, and influencers.
  • Ensure compliance with legal and ethical standards in all branding activities.
  • Manage the branding budget and allocate resources effectively.

Requirements:

  • Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
  • Minimum of 7-10 years of experience in brand management, preferably within the digital entertainment or online gambling industry.
  • Proven track record of developing and executing successful branding strategies.
  • Strong understanding of digital marketing and social media platforms.
  • Excellent leadership, communication, and interpersonal skills.
  • Creative thinking and the ability to innovate.
  • Strong analytical skills and experience with brand performance metrics.
  • Ability to work in a fast-paced and dynamic environment.

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