Head of CRM

2 weeks ago

Manila, National Capital Region, Philippines Michael Page Full time
  • International company
  • Competitive salary package
About Our Client

We are a global consumer packaged goods company and the market leader in the industry. With a rich heritage of iconic household brands, we have established ourselves as a trusted name in the market.

Job Description

The Head of CRM and Marketing Services will play a pivotal role in shaping our customer engagement and marketing initiatives. This role demands a strategic leader who can oversee the development and implementation of innovative CRM strategies while aligning them with our broader marketing objectives and to support our brand building intiatives . The ideal candidate will drive customer acquisition, retention, and loyalty through targeted campaigns and personalized experiences.

  • Develop and execute comprehensive CRM strategies to enhance customer engagement, acquisition, and retention across multiple channels.
  • Lead a team to analyze customer data, behavior, and trends to derive actionable insights for targeted marketing campaigns.
  • Work closely and proactively with categories and brands to define new service opportunities and tools that would help them achieve their objectives
  • Collaborate with category digital specialists on building social media strategy including community management strategy driving higher consumer engagement
The Successful Applicant
  • At least 8 years experience in Marketing Services and some exposure to Marketing, Business Operations, Customer Service, and/or Crisis Management in FMCG industry
  • Experienced Consumer Engagement Services professional with exposure to contact centers operations
  • Strong understanding of digital and eCommerce landscape
What's on Offer
  • Competitive salary and benefits package
  • Opportunity to work in a dynamic and innovative environment

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know .

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