Head of Marketing, Shopper

2 weeks ago


Manila, National Capital Region, Philippines Michael Page Full time

About Our Client

Global consumer healthcare business with over 20,000 employees worldwide.

Job Description

  • Philippine Portfolio Marketing, Brand Experience & HCP Management - direct and coordinate critical processes related to business planning, local transcreation of Global comms assets/marketing plans, execution of globally led portfolio management, new product launches, price strategy, business performance/CBI tracking, and multi-channel marketing. People management and development of the entire Marketing function are key responsibilities. He/She will manage marketing operations, budgets and agency relationships.
  • Baby Care Franchise Lead - lead the local brand deployment team and drive brand activation in country to ensure market-leading excellence in execution towards consumer, shopper, digital, e-commerce, and customer on the portfolio of company's baby brands
  • Shopper Marketing for Philippines Activation - manage and control all customer development (CD) executions-related activities (campaigns, merchandising and activations). He/She will provide overall leadership, guidance and execution planning expertise to the Shopper Marketing Managers in ensuring that franchise-led and account-specific activities are executed according to set standards following the company's principle/guidelines.
  • People Leadership & Development - Leading through leaders and ensuring the engagement, development and succession planning for the marketing and shopper team of the business

The Successful Applicant

  • Bachelor's degree or other equivalent is required. Master's in business or marketing specialisation preferred
  • A minimum of at least 10 years of progressive experience in people management in marketing and shopper marketing
  • Demonstrated track record of managing local marketing and shopper marketing operations where JTBD includes setting a vision and executional excellence on trade activation/marketing and promotion in a similar integrated brand leadership role within a consumer-packaged goods organisation, preferably with a breadth of functional and/or industry experience
  • Fact-based track record of winning market share for products managed
  • Experience marketing in a digital world (i.e., social media, social commerce, influencer marketing, AI, analytics, on-line), a minimum 10 years
  • HCP/Doctor promotion /understanding
  • Proven track record of people development and leadership
  • Experience leading in a matrix environment and cross functional teams
  • Demonstrated financial acumen in making effective business decisions
  • Demonstrated influencing skills, networking and interaction with matrix senior executives/managers to leverage on getting the job done for the team
  • Proven success in developing strategic agency (media, creative, HCP, social commerce) partnerships to build long term brand health and business
  • Strategic work experience in other South East Asian market is a plus

What's on Offer

  • Competitive Benefit Package
  • Paid Company Holidays, Paid Vacation, Volunteer Time, Summer Fridays & More
  • Learning & Development Opportunities
  • Employee Resource Groups
  • Flexible Work Arrangements

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