Acquisition Marketing Manager

4 days ago

Manila, National Capital Region, Philippines Asian Institute of Management (AIM) Full time

The Acquisition Marketing Manager acts as the single point of contact for Integrated Marketing Services Group. He/she develops and implements acquisition campaigns for assigned school in tandem with the Business Development / Student Recruitment team and other relevant units.

DUTIES AND RESPONSIBILITIES

Coordinates / interfaces with the School Head, Business Development or Recruitment team, and other School units to capture all the marketing requirements of the program.Leads in the development and execution of Marketing plans for the school. This includes overseeing School's marketing budget and ensuring that approved plans will be executed on time and within budget. Leads in updating these plans on a quarterly basis and in securing approval.Establishes a cross-functional team to handle the execution of acquisition campaigns for the school. Maps out the prescribed customer journey and establishes the standard metrics and timing of the entire journey route.Works with various IMSG units (Digital Marketing, Corporate Communications, Brand Development, Marketing Research & Analytics, etc.) to execute and operationalize the plans of the school to ensure on time delivery of the campaigns; and,Engages creative and media agencies for the creative development and media planning and implementation. JOB SPECIFICATION

Education: Any course related to communications (Bachelor's Degree in Journalism, Marketing, etc)

Minimum Experience: Should at least have 6 years experience in marketing; have experience handling, at some point, the above job specifications listed above.

Business Understanding: Should be passionate about understanding and learning the business of AIM.

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