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Digital Marketing Head
2 weeks ago
Digital Marketing Head will be working directly with the Business Development Heads of subsidiary companies to analyze, plan, strategize and implement digital marketing strategies to increase business opportunities.
Key Responsibilities:
Plan and implement strategies to increase online traffic of the Companies.Monitor conversion rates and improve website as necessary.Use various techniques such as paid search, SEO and PPC.Manage overall social media strategies of the companies.Responsible for budgetary control of digital marketing.Evaluate customer search, market conditions, and competitor data.Review new technology to keep the company up front on the latest digital marketing.Ability to build, motivate and maintain a high performing team of content writers, graphic/video developer, SEO, Social Media marketing staff and programmers.Competencies Needed:Must be experienced in SEO strategies.Strong strategic understanding of the digital business environment, and how websites and other assets should be used to drive and support business.Proven track record in developing communication strategies and content intended for target business customers (B2B market).Demonstrated experience with social media, search engine optimization, digital marketing and web, and social media analytics and tools.Ability to clearly communicate actions through creative and innovative means.High level grammatical proficiency, excellent creative copy writing.Organized and systematic to meet deadlines, attention to detail in digital planning and execution.Computer literate, thorough knowledge of Microsoft Word, PowerPoint, and Excel.Experience managing multiple projects in a high-pressure environment.Experience in using special SEO/SEM tools such as SEMrush, Keyword Tool, etc.Can work individually and manage a team.Requirements:Candidate must possess at least a Bachelor's/College Degree, Advertising/Media, Mass Communications, Marketing or equivalent.At least 8 year(s) of working experience in the related field is required for this position.At least 4 year(s) of working experience in a supervisory or managerial position.At least 4 year(s) of Search Engine Optimization (SEO) experienceAt least 4 years(s) of working with Google Analytics-
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