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Customer Experience Lead
2 weeks ago
Be a part of a revolutionary change At PMI, we've chosen to do something incredible. We're totally transforming our business and building our future on one clear purpose – to deliver a smoke-free future.
Customer Experience Lead Responsibilities:- Ownership of DTE products (e.g. UPC) and end-to-end deployment of campaigns and projects.
- Lead the communication strategy, asset development, content calendar planning, and publishing of assigned products and / or campaigns.
- Conduct feasibility on plans in coordination with internal and external stakeholders as well as undertake field visits to gain a holistic understanding of target audience, segmentation, and consumer insight.
- Work with cross-functional team (Brand, CE Digital, CE Activations, Trade Planning & Deployment) for campaign deliverables.
- Develop and prepare Content Plan detailing timely and accurate executional requirements, audiencing, and publishing timelines while ensuring adherence of executions to branding and regulatory mandatories.
- Follow through on third party agency asset deliverables (artworks, copy, digital events).
- Build relationships with external stakeholders and adjust plans and executions as a result of this continuous collaboration. Partner with agencies and / or graphic design lead to ensure content released remains consistent with established brand identity.
- Consistently monitor campaign KPIs and content performance to ensure effective deployment and having the agility to pivot if necessary.
- Provide learnings and insights that will feed into development of DTE communication strategy for assigned campaign.
- Prepare and analyze reports and make data-drive recommendation for pivots or optimizations. Keep abreast on digital marketing trends and make recommendation on process & platform improvements, and exploration of emerging formats.
- Ensure operational adherence to budget by monitoring and reporting on actuals and to-spend.
What we offer:
Our success depends on our talented employees who come to work here every single day with a sense of purpose and an appetite for progress. Join PMI and you too can:
- Seize the freedom to define your future and ours. We'll empower you to take risks, experiment and explore.
- Be part of an inclusive, diverse culture, where everyone's contribution is respected; collaborate with some of the world's best people and feel like you belong.
- Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress.
- Take pride in delivering our promise to society: to deliver a smoke-free future.
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