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Account Manager

2 months ago

Metro Manila, Philippines PAGEONE Media Full time

PAGEONE Group, the Philippines’ prestigious and most awarded public relations agency, is on the lookout for a top caliber PR Account Manager.

JOB DESCRIPTION:

A PR Account Manager is a pivotal role within any public relations firm, responsible for managing client relationships, developing strategic communication plans, and executing PR campaigns. This role offers the opportunity to lead innovative projects and shape the public narrative for a diverse range of clients.

 

Here are the key tasks associated with this position: 

1. People Management and Leadership: Leading and mentoring a team of PR professionals, including account executives and assistants, is another key responsibility. The PR Accounts Manager provides guidance, delegates tasks, and fosters a collaborative work environment to ensure that all team members are aligned and working towards common goals. Effective leadership and strong organizational skills are essential to manage multiple projects and clients simultaneously. 

2. Client Relationship Management: The PR Accounts Manager serves as the primary point of contact for clients, ensuring their needs are met and their expectations are exceeded. This involves regular communication, both verbal and written, to update clients on campaign progress, discuss new ideas, and address any concerns. Building and maintaining strong, trust-based relationships with clients is fundamental to the role. 

3. Strategic Planning and Implementation: Developing comprehensive PR strategies tailored to each client's goals and objectives is a major responsibility. This includes conducting research to understand the client's industry, target audience, and competitive landscape. The PR Accounts Manager will create detailed plans outlining the tactics and timelines for achieving desired outcomes, such as increased brand awareness, positive media coverage, or improved public perception. 

4. Media & Influencer Relations: Establishing and nurturing relationships with key media outlets and journalists is essential. The PR Accounts Manager is responsible for pitching story ideas, arranging interviews, and securing media placements. This task requires a deep understanding of the media landscape and the ability to craft compelling narratives that resonate with both the media and the target audience. 

5. Content Creation and Management: Crafting high-quality content, including press releases, articles, blog posts, social media updates, and speeches, is a significant part of the job. The PR Accounts Manager ensures that all content aligns with the client's brand voice and messaging, is error-free, and is delivered on time. Additionally, they oversee the distribution and publication of content across various platforms to maximize reach and impact. 

6. Budget Management: Efficiently managing budgets for PR campaigns is a critical responsibility. The PR Accounts Manager develops budget plans, allocates resources, and monitors expenditures to ensure that campaigns are executed within the financial constraints while achieving the desired results. This involves making cost-effective decisions and optimizing the use of available resources. 

7. Supplier Management: Coordinating with various suppliers, such as event planners, printers, photographers, and other vendors, is essential to executing PR campaigns successfully. The PR Accounts Manager negotiates contracts, ensures timely delivery of services, and maintains strong working relationships with suppliers to support campaign objectives and meet client expectations. 

8. Analytics and Reporting: Monitoring and evaluating the performance of PR campaigns is essential to demonstrate value to clients. The PR Accounts Manager tracks key metrics, analyzes data, and generates detailed reports that highlight successes and areas for improvement. This data-driven approach helps in refining strategies and ensuring continuous improvement in future campaigns. 

QUALIFICATIONS:

Bachelor's degree in public relations, Communications, Marketing, or a related field. Proven experience in PR, with a strong track record in managing client accounts and media relations. Excellent communication and interpersonal skills. Strong writing and content creation abilities. Proficiency in budget management and financial reporting. Ability to work under pressure and handle multiple tasks simultaneously. Exceptional organizational and project management skills. Preferably who has a PR or Marketing agency or Corporate Communications experience.