Business Development Manager

Partnerships Business Development Manager

Key Responsibilities

1. Partner Acquisition & Selection

• Conduct research across Clark and the broader Philippine market to identify potential partners with both
  large-scale customer acquisition potential
  and
  high target audience alignment
  .
• Develop a tiered partner expansion plan and proactively engage potential partners.
• Lead business negotiations, draft cooperation proposals, and ensure smooth contract execution.
• Design collaboration models covering
  customer acquisition, joint promotions, co-branding initiatives
  , and other key partnership scenarios.

2. Partnership Management & Development

• Establish a full lifecycle partner management mechanism.
• Conduct regular reviews (monthly/quarterly) with partners on key metrics such as traffic generated, GGR contribution, and customer engagement levels.
• Optimize cooperation strategies based on partner needs (e.g., adjusting joint promotion benefits, providing additional resource support).
• Drive deeper collaborations, such as launching "Clark Gaming + Accommodation" packages with travel platforms or co-developing "Employee Benefit Gaming Vouchers" with corporations.
• Expand beyond single-channel customer acquisition to achieve both
  brand visibility and revenue growth
  .

3. Channel Performance Monitoring & Value Extraction

• Track and analyze key channel performance data (acquisition cost, on-site conversion rate, average GGR per customer, repurchase rate).
• Deliver monthly performance reports, identify high-ROI channels for further investment, and phase out low-performing ones.
• Unlock additional partner value through brand and channel leverage — e.g., integrating casino landbase brand content into partner communities, official websites, or promotional campaigns (such as grand openings, family-friendly services, or golf packages) to boost
  Land-Based sub-brand exposure
  .

4. Cross-Department Collaboration & Demand Response

• Collaborate with Group Marketing and Land-Based Operations teams to synchronize partnership progress and operational needs (e.g., promotional materials, member benefits integration).
• Provide professional support and solutions to front-line hosts during partner development (e.g., partnership model design, long-term value communication).
• Ensure smooth execution of partnership projects and maximize cooperation depth and efficiency.

Core Competencies

• Business Negotiation Skills
  : Strong logical reasoning and bargaining ability; capable of accurately identifying partner needs and designing win-win solutions (e.g., resource exchange, profit-sharing, joint investments).
• Data-Driven Mindset
  : Ability to assess channel value through data (acquisition cost, conversion rates, GGR contribution), creating scientific expansion and optimization strategies instead of relying solely on intuition.
• Resource Integration
  : Deep understanding of Philippine local channels (e.g., preferences of high-end club members, corporate welfare needs) and ability to mobilize internal/external resources (e.g., marketing materials, member privileges) to support partnership implementation.
• Long-Term Thinking & Execution
  : Recognizes the value of building long-term partnerships, comfortable with longer business development cycles, while maintaining strong execution skills to ensure short-term milestones are achieved.

Other Requirements

• Language Skills
  : Proficiency in both English and Tagalog (oral & written), ensuring smooth communication with local partners.
• Professional Qualities
  : Strong goal orientation and resilience under pressure; detail-oriented with solid cross-department collaboration skills and strong brand alignment.
• Industry Knowledge
  : Familiarity with gaming industry compliance requirements; prior understanding of customer needs in Land-Based gaming (e.g., family-friendly services, social interaction, convenient experience) is preferred.