Content Marketing Specialist

18 hours ago

Makati City, National Capital Region, Philippines Private Advertiser Full time
Job Summary

We are looking for a creative and detail-oriented Content Marketing Specialist to develop, manage, and optimize content that attracts, engages, and converts target audiences. The ideal candidate will create compelling copy across multiple channels, strengthen brand voice, and support overall marketing goals.


Key Responsibilities
  • Develop and execute a content marketing strategy aligned with brand objectives.
  • Create engaging and SEO-optimized content for websites, blogs, social media, email, and campaigns.
  • Manage content calendars and ensure consistent publishing schedules.
  • Collaborate with design, product, and marketing teams to produce multimedia content.
  • Conduct keyword research and apply SEO best practices.
  • Analyze content performance metrics and optimize strategies accordingly.
  • Stay updated on industry trends and competitor content.
  • Maintain a consistent brand voice and message across all platforms.

Qualifications
  • Bachelor's degree in Marketing, Communications, Journalism, or related field.
  • 1–4 years of experience in content creation, digital marketing, or copywriting.
  • Strong writing, editing, and storytelling skills.
  • Knowledge of SEO, content management systems (e.g., WordPress), and analytics tools.
  • Creative thinker with attention to detail and time management skills.
  • Experience with social media and email marketing platforms is a plus.

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