Content Marketing Analyst
4 days ago
JOB SUMMARY: The Content Marketing Analyst will be responsible for developing and executing engaging content strategies across various platforms and utilizing analytics to enhance the effectiveness of marketing campaigns.
RESPONSIBILITIES:
- Develop and implement a content calendar that aligns with marketing goals and resonates with the target audience of the brand/s assigned, working closely with the content marketing specialist.
- Collaborate with internal divisions, cross-departments, and external service providers to ensure consistency in brand messaging and meeting timelines.
- Ensure content produced, written, and published is error-free and adheres to the brand standards
- Foster a sense of community among users by creating and curating content that resonates with our audience.
- Cultivate positive relationships with brand advocates and influencers within the community.
- Support trade marketing initiatives such as offline events (weekends and out-of-office), and workshops through content, activations, and KOL / influencer management.
- Identify trends and utilize analytics tools to monitor and analyze the performance of marketing campaigns
- Provide regular reports on community engagement metrics and campaign effectiveness.
- Negotiate and work closely with KOL, influencers, and brand ambassadors
QUALIFICATIONS:
- Bachelor's degree in Communications, Marketing, or Advertising
- Fresh Grad to 1 year of relevant work experience
- Project management skills
- Creative and has great storytelling skills
- Has a curated portfolio of works
- Can work on-site 5 days a week in Mandaluyong and attend events as needed
- Can work independently and collaboratively
- Able to use editing tools such as Canva, CapCut, and Adobe Creative Suite
- Knowledge in Meta Ads is a plus
- Strong social media presence
Job Types: Full-time, Fresh graduate
Pay: Php19, Php23,000.00 per month
Benefits:
- Company events
- Employee discount
- Flextime
- Health insurance
- On-site parking
- Opportunities for promotion
- Pay raise
- Promotion to permanent employee
Ability to commute/relocate:
- Mandaluyong: Reliably commute or planning to relocate before starting work (Preferred)
Application Question(s):
- Please provide the link to your curated portfolio of works via Google Drive, a website, or any other platform.
Work Location: In person
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