content marketing specialist
1 day ago
KEY RESPONSIBILITIES
- Develop, write, and edit content for social media, websites, blogs, newsletters, and campaigns.
- Create and manage the content calendar to ensure consistent posting and alignment with marketing goals.
- Study engagement across social media channels to identify what works best and suggest improvements.
- Monitor analytics (reach, engagement, conversion) and prepare performance reports.
- Research industry trends, competitors, and audience preferences to generate fresh ideas.
- Collaborate with the marketing and creative teams to ensure brand consistency and alignment with company goals.
QUALIFICATIONS
- Bachelor's degree in Communications, Journalism, Marketing, or related field.
- At least 1 year of experience in content creation, copywriting, or digital marketing.
- Strong writing, editing, and storytelling skills.
- Familiarity with social media analytics tools (e.g., Meta Insights, TikTok Analytics, Google Analytics).
- Knowledge of SEO and content optimization.
- Creativity, attention to detail, and ability to interpret data to improve strategy.
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