Sales & Marketing Specialist

3 hours ago

Legazpi, Bicol, Philippines WORLDCONNECT Full time ₱400,000 - ₱600,000 per year

SALES & MARKETING SPECIALIST

Job Description:

Overview:

As a Sales and Marketing Staff member specializing in both traditional and digital marketing, you will play a pivotal role in driving the company's growth through effective promotion, lead generation, and brand visibility. This multifaceted position requires a dynamic individual with a keen understanding of traditional marketing channels as well as proficiency in navigating the digital landscape.

Responsibilities:

  1. Strategic Planning:


• Collaborate with the team to develop comprehensive marketing strategies that integrate traditional and digital channels.


• Contribute to the development of annual marketing plans, ensuring alignment with organizational goals.

  1. Traditional Marketing:


• Administer orientation sessions, which may include one-on-one sessions, in-person meetings, or small group presentations.


• Execute traditional marketing campaigns, including print advertising, direct mail, and events.


• Forge possible partnerships with local schools, review centers, agencies and the likes.


• Coordinate with external partners for the production of marketing collateral and promotional materials.


• Monitor and analyze the performance of traditional marketing initiatives, providing insights for continuous improvement.

  1. Digital Marketing:


• Manage digital marketing campaigns across various platforms such as social media, email, and search engines.


• Create engaging content for digital channels, ensuring brand consistency and message effectiveness.


• Utilize analytics tools to measure the performance of digital campaigns and optimize strategies accordingly.

  1. Content Creation:


• Develop compelling and persuasive content for both traditional and digital marketing channels.


• Ensure content aligns with brand guidelines, resonates with the target audience, and drives desired actions.

  1. Market Research:


• Stay abreast of industry trends, competitor activities, and emerging marketing opportunities.


• Conduct market research to identify new avenues for business growth and customer acquisition.

  1. Relationship Management:


• Cultivate relationships with internal and external partners – media partners, influencers, and key stakeholders to enhance the company's visibility.


• 
Building strong customer relationships and fostering loyalty.

  1. Reporting and Analysis:


• Prepare regular reports on the performance of marketing efforts, providing key metrics and actionable recommendations.


• Use data-driven insights to refine marketing strategies and optimize resource allocation.

  1. Expect to achieve the quota.

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