Brand Specialist for Key Accounts

A. Product

A.1. Development and execution of product strategies

• Assess the current product portfolio to identify product gaps, underperforming categories, or emerging opportunities in the market.

• Develop and seek approval of business development plans for market and product development.

• Formulate and execute go-to-market strategies to drive sales of current products in target markets working with the sales teams

• Work with the sales teams for the assessment of product information for documents pertaining to potential or actual sales

• Work with the sales teams for the assessment of current and potential products in terms of market acceptance and escalate accordingly

B. Pricing

B.1 Development and execution of pricing strategies

• Analyze market segments to determine appropriate and sustainable pricing structures

• Assess market trends, competitor pricing, and customer purchasing behaviors to support data-driven pricing decisions.

• Prepare costing per project and seek approval thereof

• Recommend pricing adjustments, discounts, or incentive schemes based on performance metrics, demand forecasts, and customer segment needs.

• Ensure transparency and consistency in the implementation of approved pricing strategies across all sales channels.

• Maintain a centralized and updated pricing database to support accuracy and accountability in all commercial transactions.

C. Promotions

C.1 Development and execution of promotional strategies

• Work with the Marketing Communications and Branding Officer for the standardization, brand alignment and conceptualization of internal/external materials intended for but not limited to internal/external training, coverage, sales quotes, promotional activities such as conventions, etc.

• Spearhead the assessment, development and execution of market/product/promotions per market segment working with internal/external stakeholders through various channels such as but not limited to:

• Company profile

• Market specific presentations

• Website and social media pages

• Training materials and presentations

• Bid and tender documents (Terms of Reference, Technical Specifications)

• Customer quotations and proposals

• Coordinate and evaluate product and market development activities in terms of resource utilization i.e. budget and timelines such as but not limited to product presentations, sampling, demonstrations, etc. both upon delivery and after customer use and escalate accordingly.

D. Place

D.1 Assessment of Plan vs. Actual on Market Segmentation and Targeting

• Evaluate account potential, growth contribution, and profitability to support informed decision-making on marketing strategies per segment

• Collaborate with Sales Heads to evaluate coverage plans vis a vis opportunity funnels and opportunity probabilities

• Ensure that market segmentation strategies are effectively implemented and aligned with overall corporate objectives and goals

• Analyze account data and sales reports to identify coverage gaps vis a vis approved strategies

• Monitor, assess and flag accordingly gaps in account and product maps vis a vis execution; flag and make recommendations with actionable insights and reports highlighting variances between planned and actual outcomes, along with recommended corrective actions.

• Monitor implementation of timelines of promotional activities, and budget utilization to ensure alignment with strategic plans and market expectations.

• Conduct post-launch assessments to measure customer response, competitive positioning, and ROI of promotional activities.

• Provide management with detailed reports and actionable recommendations to enhance future product launches and market entry initiatives.

E. Principal Management

E.1. Principals' Terms of Engagement

• Review and assess the terms of engagement, partnership agreements, and performance expectations set by principals and business partners.

• Evaluate the alignment of principals' strategies, product directions, and commercial terms with the company's overall goals, market positioning, and operational capabilities.

• Analyze the effectiveness of current principal engagements, including sales performance, market support, and product competitiveness.

• Provide recommendations to management on necessary adjustments, renewals, or enhancements to existing principal agreements to ensure mutual growth and profitability.

• Collaborate with Business Development, Sales, and Finance teams to ensure principal commitments — such as pricing, marketing support, and training — are effectively implemented and monitored.

• Facilitate regular business review meetings with principals to discuss performance, strategic initiatives, and potential collaboration opportunities.

• Maintain clear documentation and communication channels with principals to ensure transparency, compliance, and continuous partnership improvement.

F. Performing other duties related to the function as needed.

WORK EXPERIENCE:

• Minimum of 5 years of relevant experience in marketing, brand management, or business development.

• Proven background in developing and implementing marketing strategies, both traditional and digital.

• Experience in market analysis, competitor assessment, and pricing or promotional strategy formulation.

• Familiarity with healthcare and pharmaceutical environments is an advantage

• Exposure to cross-functional coordination with Sales, IT, and Business Development teams.

• Hands-on experience in content creation, digital platforms (e.g., Website, Facebook, LinkedIn, Google Ads)

• Promotional marketing events management and coordination

Job Type: Full-time

Work Location: In person