Marketing Officer

6 days ago

Angeles City, Central Luzon, Philippines Lucky 76 Pharmaceutical Inc. Full time ₱900,000 - ₱1,200,000 per year

The Marketing Officer is responsible for developing, executing, and monitoring brand strategies across assigned product categories including Medical, Beauty, and Baby/Consumer Goods. The role ensures product knowledge, market positioning, and campaign performance align with overall business goals. It involves cross-functional collaboration with the sales team and external partners to drive growth through digital, traditional, and B2B marketing initiatives.

Key Responsibilities:

● Understand full product composition, including ingredients, certifications, safety precautions, benefits, and applications.

● Analyze competitor brands (local and international), including pricing, packaging, product features, and market advantages.

● Identify and build buyer personas across regions and channels; track consumer behavior on platforms like Facebook, TikTok, Shopee, Lazada, and in retail/institutional markets.

● Create and implement quarterly product marketing plans with SMART goals and monthly campaign focuses.

● Develop digital content (posts, reels, carousels, infographics) and videos (testimonials, demos, walkthroughs).

Qualifications:

● Bachelor's Degree in Marketing, Business, Communication, or related field.

● 1–2 years of experience in brand or product marketing (healthcare, beauty, or consumer goods).

● Fresh graduates are welcome to apply.

● Skilled in content creation tools (e.g., Canva, CapCut, Meta Ads Manager, TikTok tools).

● Strong written, visual, and verbal communication skills.

Job Type: Full-time

Benefits:

  • Company Christmas gift
  • Company events
  • Free parking
  • Health insurance
  • On-site parking
  • Opportunities for promotion
  • Paid training
  • Promotion to permanent employee

Work Location: In person

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