Ecommerce Marketing Manager- SHOPIFY required

6 hours ago

Work from Home, Philippines Multiplymii Full time ₱1,800,000 - ₱2,400,000 per year

We are seeking an experienced E-commerce Marketing Manager to take full ownership of the company's global marketing strategy. This leadership role will oversee the scaling of both paid and organic channels, develop brand-building initiatives, and manage a small team of marketing professionals. The ideal candidate is performance-driven but also highly creative and strategic, with a passion for building brands that resonate with niche lifestyle communities.

Key Responsibilities

  • Performance Marketing: Manage and optimize multi-channel campaigns across Meta, Google, TikTok, and emerging platforms to maximize ROI.
  • Brand Growth: Develop and execute strategies to increase brand awareness, community engagement, and brand search volume.
  • Data-Driven Optimization: Track, analyze, and report on performance using tools like GA4, Shopify analytics, and attribution platforms.
  • Creative Strategy: Collaborate with our content team to develop hooks, creatives, and messaging that resonate with our vanlife community.
  • Customer Journey: Drive improvements across funnels, from awareness to retention, ensuring a seamless and engaging customer experience.
  • Budget Ownership: Plan and allocate marketing budgets to maximize efficiency and meet performance targets.
  • Team Collaboration: Work with operations, product development, and leadership to align marketing with launches, inventory, and business priorities.

Requirement

  • 4+ years of experience as a marketing manager with a focus on e-commerce DTC.
  • Experience in Shopify
  • Experience in managing a team of minimum 3 people
  • Experience working with US market
  • Proven track record scaling paid media while building brand equity in Google and Meta.
  • Strong analytical skills with experience managing marketing KPIs.
  • Creative mindset with a data-driven approach.
  • Excellent communication and project management skills.

Must-Have

  • Proven experience managing in-house marketing teams, rather than freelancers. This role requires a leader who has contributed to building and nurturing internal team culture, fostering professional development, and supporting long-term team growth within an organization.
  • Shopify Experience, not other DTC channels like Magento, Wordpress..
  • Experience with the US market is required, as it has unique consumer behaviors that differ from other English-speaking regions.
  • Performance & Growth Accountability. Experience driving e-commerce growth through paid and owned channels, with clear responsibility for revenue growth, blended ROAS, and MER.

Nice-to-Have

  • Experience working in-house with a single brand, offering deeper involvement in brand growth and long-term strategy (preferred over high-volume agency work).
  • Exposure to TikTok Ads or other emerging paid platforms beyond Meta and Google.
  • Background in content strategy, UGC, or influencer partnerships that complement performance marketing.
  • Personal passion or connection to van life, adventure travel, or the outdoor lifestyle — aligning with the customer community.

Job Type: Full-time

Pay: From Php150,000.00 per month

Benefits:

  • Work from home

Work Location: Remote

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