Ecommerce Digital Marketing Specialist

2 weeks ago

Work from Home, Philippines VAME LTD Full time ₱30,000 - ₱300,000 per year

The Role

We are looking for a proactive and detail-oriented E-commerce Email & Social Media Marketing Specialist to manage and grow our online presence. The ideal candidate will oversee product management, email marketing, content creation, performance reporting, and campaign coordination across multiple platforms.

Key Responsibilities:

Shopify E-commerce Management

  • Update and maintain product detail pages (PDPs), including ingredients, descriptions, pricing, and imagery.
  • Conduct regular audits on product and SKU performance, as well as website analytics.
  • Support the setup and management of discount codes, free gifts, and promotional campaigns.
  • Collaborate with development teams for website updates, landing pages, and app integrations.

Email Marketing (Mailchimp & Shopify Email)

  • Plan, design, and execute email marketing campaigns, including automated workflows (e.g., Welcome Series, Abandoned Cart, Post-Purchase, Win-Back, Subscription).
  • Maintain clean audience lists and manage segmentation strategies.
  • Track and report on campaign performance: engagement, conversion rates, and revenue.
  • Create reusable templates and content for ongoing promotions and rebranding efforts.

Content Creation & Social Media Support

  • Develop content for email, SMS, and social media that aligns with brand tone and guidelines.
  • Create and manage content calendars; work closely with designers to develop branded assets.
  • Coordinate rollouts for new product launches, seasonal promotions, and brand campaigns.
  • Manage influencer and creator partnerships, including campaign assets and strategy.

Marketing Performance Reporting

  • Compile weekly and monthly performance reports across platforms (Shopify, email, social media).
  • Analyze customer behavior, conversion metrics, and campaign ROI.
  • Prepare executive summaries and presentation decks for internal stakeholders.

Campaign & Project Coordination

  • Support rebranding efforts with structured rollouts across channels (email, SMS, social).
  • Manage marketing timelines using tools like Trello, Notion, or Asana.
  • Coordinate with agencies, freelancers, and cross-functional teams to meet deadlines.

Lead Generation & Influencer Marketing

  • Research influencer platforms and outreach opportunities.
  • Develop lead generation strategies that align with broader e-commerce goals.
  • Support influencer partnerships with tailored proposals and strategy input.

Administrative & Cross-Functional Collaboration

  • Schedule and facilitate internal and external marketing meetings.
  • Document meeting notes and maintain organized marketing files and SOPs.
  • Provide admin support for platform integrations, accounts, and marketing initiatives.

Ideal Profile

Qualifications:

  • 3+ years of experience in e-commerce marketing (Shopify preferred)
  • Strong experience with Mailchimp or similar email platforms
  • Familiarity with Google Analytics, Shopify analytics, and performance dashboards
  • Excellent written and verbal communication skills
  • Highly organized, proactive, and detail-oriented
  • Ability to manage multiple projects simultaneously
  • Bonus: Experience working with influencers or creators

To Apply: Please send your updated CV and portfolio to

Job Types: Full-time, Part-time

Pay: From Php300.00 per hour

Experience:

  • Social media management: 3 years (Required)
  • Ecommerce: 1 year (Required)

Work Location: Remote

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