Facebook & Tiktok Advertising Specialist

2 days ago

Makati City, National Capital Region, Philippines Future Stakes Full time

Facebook & Tiktok Advertising Specialist

Full-time | Remote | Mid-Level

We're looking for a digitally savvy, results-driven FB/TT Advertising Speicalist to help grow our eCommerce brands through smart, stylish, and sales-focused ad campaigns across Meta and TikTok. This role is for someone who gets both data and aesthetics.

What You'll Do

  • Set up, and manage ad campaigns on Meta (Facebook/Instagram) and TikTok, under supervision of ads strategist
  • On Meta: Configure CAPI, Commerce Store and Product Sets etc.
  • Help with basic advertising tasks on other platforms like Shopee, Lazada, and Google Ads as needed
  • Prepare daily, weekly and monthly reports, including key metrics like ROAS, CPA, CPC, CTR, etc.
  • Build and update digital ad assets and libraries: audiences, catalogs, pixel tracking, etc.
  • Assist in developing creative briefs and give feedback on visuals and messaging
  • Support cross-functional marketing efforts (CRM, PR, Affiliates, etc.)
  • Contribute insights on market trends, platform updates, and competitor tactics
  • Ensure that business managers and ads accounts remain in good standing, healthy, business information up to date, etc. minimizing any violations

Who We're Looking For

  • Must have 1-2 years experience setting up ads Meta
  • 1–2 years experience in media buying or performance marketing preferred (but not mandatory if certified as Meta Certified Media Buying Professional (must show proof))
  • Must have some experience with TikTok Ads
  • Has a strong eye for visuals and messaging — can recognize what's "on-brand" and what just doesn't vibe
  • Data-driven and comfortable working with spreadsheets and dashboards
  • Communicates well in English (written & spoken)
  • A plus if you have basic skills in Canva and Capcut or similar tools
  • A plus if you have managed ads budget worth at least 5M and up per month
  • A plus if you have experience with advertising for eCommerce
  • A plus if are familiar or have run ads on Shopee & Lazada Ads, and Google Ads
  • A plus if you are familiar with Shopee, Lazada and Tiktok Seller Centers, and Shopify
  • A plus if you are familiar with Google Analytics

Work Setup & Compensation

  • Remote but NCR Required
  • Full-time (Monday to Saturday, flexible 8-hour schedule between 8am–8pm)
  • Compensation will depend on demonstrated capabilities which will be assessed prior to hiring as well as experience
  • Strong potential for growth into a full Performance Marketing Specialist role

Job Type: Full-time

Pay: Php20, Php30,000.00 per month

Candidates who pass and are assessed to be at the junior level w/ less than 3 years experience, or assessed to have low ad complexity capabilities, shall be offered the lower tier compensation.

Performance bonus is given for the achievement of ROAS and target revenue on a monthly basis.

Job Type: Full-time

Pay: Php20, Php30,000.00 per month

Benefits:

  • Flexible schedule
  • Promotion to permanent employee
  • Work from home

Application Question(s):

  • How many years have you been running ads on Meta?
  • A skincare brand needs advertising help. They have limited resources. What is the minimum Meta or Tiktok budget you'd recommend. What would you have done to achieve a 3.0 ROAS given the minimum budget you recommend?
  • What is the largest budget you've managed for a single ads manager in a week or a month? Was it for Meta or Tiktok? How did you structure your funnel?
  • How do you remain up to date on changes happening in Meta or Tiktok or overall digital advertising?
  • What is the biggest challenge with ads that you see brands will be faced with in 2026?

Work Location: Remote

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