digital advertising specialist
6 days ago
Key Responsibilities
- Set up and optimize campaigns (Google Ads, Meta Ads, TikTok Ads, etc.).
- Conduct keyword research, audience segmentation, and competitor analysis.
- Monitor KPIs such as CPC, CTR, ROAS, CPA, and conversions.
- Implement A/B testing for ads and landing pages.
- Collaborate with creatives for ad copies and visuals.
- Use Google Analytics, Tag Manager, and tracking pixels.
- Prepare weekly and monthly performance reports.
Skills Required
- Strong knowledge of Google Ads and Meta Ads.
- Analytical skills and data-driven optimization ability.
- Understanding of SEO/SEM, tracking, and analytics tools.
- Ability to write effective ad copy.
- Familiarity with conversion funnels and remarketing.
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