digital advertising specialist

6 days ago


Makati City, National Capital Region, Philippines VC Group Corporation Full time

Key Responsibilities

  • Set up and optimize campaigns (Google Ads, Meta Ads, TikTok Ads, etc.).
  • Conduct keyword research, audience segmentation, and competitor analysis.
  • Monitor KPIs such as CPC, CTR, ROAS, CPA, and conversions.
  • Implement A/B testing for ads and landing pages.
  • Collaborate with creatives for ad copies and visuals.
  • Use Google Analytics, Tag Manager, and tracking pixels.
  • Prepare weekly and monthly performance reports.

Skills Required

  • Strong knowledge of Google Ads and Meta Ads.
  • Analytical skills and data-driven optimization ability.
  • Understanding of SEO/SEM, tracking, and analytics tools.
  • Ability to write effective ad copy.
  • Familiarity with conversion funnels and remarketing.


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