Digital advertiser
3 days ago
We are looking for a highly skilled Digital Advertiser to manage performance marketing campaigns across multi brands in the dental industry
This role is results-driven. Your core mission is to generate:
High-quality leads
Booked patient consultations
Booked equipment demos
Course registrations
Strong ROAS across all brands
You will manage multi-channel paid advertising across Meta, Google, and TikTok. This is a senior, high-responsibility role in a fast-growing group of dental and healthcare companies.
KEY RESPONSIBILITIES
Strategy & Planning
Develop performance marketing strategies per brand: B2B, B2C, clinics, and training programs
- Plan monthly and quarterly ad budgets
- Build full-funnel marketing sequences
Create high-ROI target audiences
Campaign Creation & Management
• Launch and optimize paid ads on:- • Meta Ads (primary)
- • Google Search & Display
- • TikTok Ads
- • Create ads for:
- • Dental equipment demos
- • Veneer & smile makeover leads
- • Clinic patient acquisition
- • Professional CE programs (trainings, certifications)
- • Conduct A/B tests on creatives, hooks, audiences, and CTAs
• Manage and scale winning campaignsTracking & Analytics
• Set up and maintain:- • Meta Pixel
- • Conversion API
- • GA4
- • Google Tag Manager
- • Track key metrics:
- • Cost per lead
- • Cost per booked consult/demo
- • ROAS
- • Landing page conversion
• Deliver weekly and monthly performance reportsFunnel Creation & Automation
• Build retargeting sequences- • Automate lead follow-ups via Messenger & email
- • Improve lead quality and conversion rates
• Build "book a consult/demo" flowsCollaboration & Creative Direction
• Work closely with the Social Media Manager and graphic designer for:- • Ad creatives
- • Reels
- • Testimonials
- • Product/service content
- • Provide hooks, angles, and ad messaging
- • Approve ad-ready creatives
KEY METRICS / KPIs
You will be evaluated based on:
- • ROAS
- • Budget efficiency
- • Lead quality improvement
- • Funnel conversion rate
QUALIFICATIONS
- • 3–6+ years experience in performance marketing
- • Expertise in:
- • Meta Ads Manager
- • Google Ads
- • TikTok Ads
- • Strong command of:
- • Pixel setup
- • Tag Manager
- • Conversion API
- • GA4
- • Proven record of scaling campaigns
- • Strong analytical mindset
- • Experience handling multiple brands or working agency-side
- • Strong understanding of B2C and B2B funnels
Preferred
Background in healthcare, aesthetics, dental, or medical campaigns
Experience with high-ticket lead generation
Experience with Messenger automation and email automation
Soft Skills
Fast, strategic thinker
Organized and detail-oriented
Strong communicator
Comfortable working with creatives and sales teams
Hungry to hit targets and scale campaigns
Job Type: Full-time
Pay: Php35, Php50,000.00 per month
Benefits:
- Paid training
- Pay raise
- Transportation service provided
Work Location: In person
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