Lead Development Supervisor

Company Information:

Green Wave Ingredients operates as Ingredients Online, a B2B e-commerce marketplace connecting buyers and sellers of raw ingredients. The online platform serves the dietary supplement, food and beverage, animal nutrition and personal care industries. We are the market leaders for online ingredient distribution and trade, paving the way through innovation and by delivering a technology-powered platform to meet today's digital demands.

Position Overview

The Lead Development Supervisor is responsible for driving business growth by improving the quality, conversion rate, and overall performance of leads across the sales pipeline. This role focuses on developing and implementing data-driven strategies to attract, qualify, and nurture high-value prospects. The Supervisor provides hands-on leadership by mentoring and guiding junior specialists, optimizing lead processes, and ensuring alignment between lead development, marketing, and sales objectives.

Key Responsibilities

• Improve lead quality and conversion rates through strategic targeting, segmentation, and ongoing process optimization.
• Develop, implement, and oversee lead development strategies that attract, engage, and convert qualified prospects.
• Leverage HubSpot CRM and marketing automation tools to manage, track, and optimize lead flow, nurture campaigns, and performance metrics.
• Analyze data and campaign results to identify trends, optimize ROI, and recommend data-driven improvements.
• Refine lead scoring and nurturing workflows to support more effective qualification and handoff to Sales.
• Supervise and mentor junior lead development specialists, providing regular feedback, coaching, and professional development.
• Collaborate with managers and supervisors to set goals, review metrics, and ensure consistent team performance.
• Partner with cross-functional teams, including Sales, Marketing, and Product, to ensure data accuracy, process consistency, and strategic alignment.
• Stay updated on industry trends, tools, and best practices related to lead generation, CRM optimization, and automation technology.
• Perform other related duties as assigned to support departmental and organizational goals.

Qualifications and Skills

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Minimum of 5 years of experience in lead generation, lead development, or growth marketing, including at least 1–2 years in a supervisory or leadership role.
• Proficiency in HubSpot CRM (required) — including campaign setup, lead scoring, workflow automation, reporting, and analytics.
• Proven ability to improve lead quality, conversion rates, and overall funnel performance.
• Strong analytical and problem-solving skills, with the ability to translate data into actionable strategies.
• Excellent communication, leadership, and team management skills.
• Ability to manage multiple priorities in a fast-paced, results-oriented environment.
• Deep understanding of digital marketing channels, lead management processes, and funnel optimization techniques.
• Must have a reliable work-from-home setup, including a computer/laptop, stable internet connection, working camera, and headphones/headset.
• Willing to work the night shift and adjust to schedule requirements based on business needs.

Job Type: Full-time

Pay: Php36, Php42,000.00 per month

Benefits:

• Opportunities for promotion
• Pay raise
• Promotion to permanent employee
• Work from home

Application Question(s):

• Do you have experience in lead generation, lead development, or growth marketing, including at least 1–2 years in a supervisory or leadership role?
• Do you have knowledge using HubSpot CRM and marketing automation tools ?
• Have you proven the ability to improve lead quality, conversion rates, and overall funnel performance?

Work Location: Remote