B2B Digital Marketing Specialist

Philippines, Hybrid

A little bit about us…

We make life more affordable.

Pion produces award-winning technology for the biggest retailers on the planet, connecting them with the youth market. We're always innovating and driving our SHARP values  to offer new solutions that satisfy our consumers, drive ROI for our clients and create an empowering workplace for our employees.

Equity, Diversity & Inclusion at Pion

At Pion, inclusivity, diversity, and respect are at our core. We value accountability and are fully transparent about our ED&I efforts—our commitments and internal stats are open for all to see. Our culture is shaped by our people, and it's all part of life at Pion.

Research shows that while men apply to jobs when they meet 60% of the requirements, women and those in underrepresented groups tend to only apply when they tick every box. We don't think you should have to tick every box. We value your uniqueness, and it goes without saying that all applications are welcome, even if you don't think you fit the criteria.

If you need any adjustments to support you with your application, just drop us an email at

About the role

We're looking for a Digital Marketing Specialist to join our growing team. This is a fantastic opportunity for someone with experience in email marketing and a strong understanding of marketing automation platforms, particularly Marketo. You'll play a crucial role in executing our digital campaigns and ensuring our messages reach the right audience at the right time.

You'll be working closely with our content marketing team and revenue operations teams, contributing directly to the success of our digital initiatives.

Responsibilities

As our Digital Marketing Executive, your primary focus will be on the execution and optimization of our email marketing campaigns using Marketo. Your responsibilities will include -

• Email Campaign Management - Building, testing, and deploying a variety of emails including newsletters, general marketing campaigns, webinar/event invitations, and Account-Based Marketing (ABM) communications, all using our existing Marketo templates and design editor.
• Marketing Automation Execution - Setting up and managing drip campaigns within Marketo, with the potential to progress to building more complex nurture flows as you grow in the role.
• Audience Segmentation & List Hygiene - Performing data segmentation based on specified criteria and ensuring audience lists are clean and de-duplicated.
• A/B Testing - Conducting A/B tests on email content, audiences, and creative elements to optimize performance.
• Performance Reporting - Regularly reporting on email performance metrics, providing insights into campaign effectiveness.
• Creative Support - Utilizing Canva templates for basic design needs to support email and campaign visuals.

A little bit about you

We'd really like to hear from you, if you have...

• 1-2 years of hands-on experience using an enterprise marketing automation platform, with a strong preference for Marketo.
• Technical Skills - Familiarity with Canva for basic design tasks is a plus.
• Attention to Detail - Exceptional precision in your work, ensuring accuracy in all communications and data handling.
• Problem-Solving - A proactive approach to identifying and resolving issues.
• Communication Skills - Clear and effective written and verbal communication in English.
• Independence & Time Management - Ability to manage your workload effectively and work autonomously to meet deadlines.
• Adaptability - Eagerness to learn new tools and processes, and adapt to evolving priorities in a dynamic marketing environment.
• Language Fluency - Fluent in English, both written and spoken.

Benefits are in line with all standard benefits associated with individuals who have the right to work in the Philippines.

The benefits will be confirmed by an Employer of Record (EOR), and this role will be employed via that EOR.