Senior SEO Specialist

*Remote role for someone STRICTLY based in
Metro Manila, Philippines
only. Please
DO NOT
apply if you are based in any other country or if you have applied for this position before.

KLIQ Interactive is one of Australia's leading B2B marketing consulting firms. We're seeking a strategic, data-driven
Senior SEO Specialist
with deep, hands-on experience in growing organic visibility across traditional search engines (Google, Bing), conversational AI platforms (ChatGPT, Gemini, etc.), and LLM-powered search (e.g. Perplexity, Claude). This is a high-impact role for someone who understands the future of search and is ready to lead SEO innovation across emerging platforms.

You'll work cross-functionally with content, product, web, and analytics teams to define, execute, and evolve a comprehensive organic growth strategy that adapts to both established and emerging search environments.

Key Responsibilities

SEO Strategy Development

• Define and lead SEO strategies that drive growth across Google, Bing, and AI-powered discovery platforms.
• Conduct opportunity analysis to improve rankings, traffic, and visibility for high-intent topics and keywords.
• Integrate AI Search & LLM-SEO strategies into the broader SEO roadmap (e.g., optimization for Featured Snippets, ChatGPT mentions, SGE, etc.).

On-Page SEO Optimisation

• Lead on-page SEO improvements across both new and existing content, ensuring alignment with search intent, entity coverage, and semantic structure.
• Optimise metadata, headers, content formatting, internal linking, and keyword targeting to improve organic performance and retrieval by LLMs.

Content & Structured Data Optimisation

• Collaborate with content and product teams to create and optimise content for relevance, ranking, and retrieval by AI chatbots and LLMs.
• Lead schema markup and structured data initiatives to boost discoverability and contextual understanding.

Technical SEO

• Audit and improve crawlability, indexation, site speed, mobile performance, internal linking, and technical site architecture.
• Partner with developers to implement fixes and enhancements, especially those impacting LLM parsing and semantic web optimisation.

LLM and AI Discovery

• Research and experiment with strategies to increase visibility in AI assistants and generative engines (e.g. ChatGPT Plugins, Perplexity citations).
• Track and report presence in AI responses using emerging tracking tools or custom-built dashboards.

Performance Analytics

• Own SEO KPIs including organic traffic, search visibility, keyword rankings, and assisted conversions.
• Develop reporting to communicate impact and opportunities to stakeholders.

Client & Team Collaboration

• Work closely with internal and client teams to educate stakeholders on best practices, search trends, and content optimisation techniques.
• Deliver SEO training, documentation, and recommendations that empower teams to contribute to organic growth.

Innovation & Leadership

• Stay at the forefront of SEO and AI search trends. Share insights and recommendations internally.
• Educate internal teams on evolving search behaviours and LLM content frameworks.

Requirements

• 10+ years of hands-on SEO experience with demonstrable success in organic growth, preferably for professional services, ecommerce, B2B and content-driven platforms.
• Strong knowledge of technical SEO, on-page optimisation, structured data, and information architecture.
• Deep understanding of AI-driven search (e.g. SGE, ChatGPT, Gemini, Perplexity) and how to optimise for LLM discovery.
• Proficiency with tools like Google Search Console, SEMrush, Screaming Frog, GA4, Looker Studio, and custom dashboards.
• Working knowledge of HTML, CSS, JS basics, and CMS platforms (e.g. Webflow, WordPress, Shopify or headless CMS).
• Experience in using or contributing to prompts/datasets to improve AI-driven discovery (bonus).
• Excellent written and verbal communication skills; able to clearly explain SEO strategy to both technical and non-technical audiences.
• Ability to thrive in a fast-paced environment and work cross-functionally.