Base Marketing Manager

2 weeks ago

Bonifacio Global Metro Manila, Philippines Globe Telecom Full time ₱1,500,000 - ₱3,000,000 per year
  • Job Description Summary

Mandate: Grow the Globe Fiber Prepaid business through maximizing customer value among existing subscribers – upsell, reload, retention, and loyalty
- Justification

Manage the rapidly growing GFP base amounting to Php2-3B annually

  • Job Description

Duties and Responsibilities:

● CUSTOMER ANALYTICS & INSIGHTS

○ Drives weekly dashboarding and customer insighting

○ Drills down and performs complex exploratory studies to identify correlation of

business drivers & customer behavior (product experience, customer interests

and willingness to buy)

○ Integrating diverse and relevant information and dashboards to internal

departments to update market profiles and create game plans

● MARKETING OPERATIONS

○ Identifies pain points in current processes/customer touchpoints causing

complaints or churn and creates the game plan to address them, within product

capabilities and annual budget, which will result in lower churn

○ Continuous innovation to maximize opportunities identified in customer

sentiments as aligned with the company's vision

● PROGRAM MANAGEMENT & EXECUTION

○ Drives all executions in a timely manner

○ Translates the brand strategy into an optimum mix to target the right customer

with the right offer at the right time through the right channels

○ Engages and builds strong relationships with all readiness partners – Product,

customer experience, marketing, and finance

○ Leads project planning, scheduling, controlling, and reporting activities for all

Base Management campaigns. Manage risks & ensure beta solutions to problems

are implemented in line with existing control processes
- Additional Job Description

QUALIFICATIONS:

  • Must have a Bachelor's degree from a college or university
  • At least 5-8 years of work experience in brand/product/marketing (preferably but not limited to telco, e-commerce, tech, banking) in a manager expert level
  • Strong interpersonal skills
  • Strong analytical and data storytelling skills
  • Must have a strong background in P&L, financial acumen, and leadership skills

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