Marketing Manager

1 week ago

Bonifacio Global Metro Manila, Philippines M-Commerce Corporation Full time ₱1,500,000 - ₱3,000,000 per year

Scope:

  • Plan, develop, and implement marketing initiatives for Hiessence's aromatic diffusers and related product lines.
  • Drive brand visibility through innovative campaigns, partnerships, events, and digital channels.
  • Ensure consistent and compelling brand messaging across all communication platforms.
  • Develop and execute strategies for lead generation through online and offline marketing activities.
  • Oversee branding efforts, including visual identity, storytelling, and positioning in the market.
  • Manage and optimize social media presence, influencer partnerships, and digital ads to increase engagement.
  • Handles all HiEssence Social Media Accounts.
  • Conduct market research and competitor analysis to identify growth opportunities.
  • Monitor campaign performance, analyze data, and present reports with actionable insights.
  • Collaborate with sales, product development, and creative teams to align marketing strategies with business objectives.
  • Manage marketing budget and ensure cost-effective execution of activities.

Qualifications:

  • ·Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree is a plus).
  • ·Minimum 2-5 years of marketing experience, preferably in consumer goods, lifestyle, fragrance or wellness brands.
  • Strong knowledge of digital marketing, branding, and lead generation strategies.
  • Proven track record in managing successful campaigns that increase brand visibility.
  • Excellent communication, leadership, and project management skills.
  • Creative thinker with a strong understanding of consumer behavior and market trends.
  • Proficiency in digital marketing tools, analytics platforms, and social media management.

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