digital marketing manager
2 weeks ago
KEY RESPONSIBILITIES
A. Strategic Planning and Brand Support
Develop and implement digital marketing plans aligned with overall brand strategies and corporate objectives.
Partner with Brand Managers and Medical Affairs to ensure digital campaigns comply with pharma advertising and ethical guidelines.
Lead digital launch campaigns for new brands or indications.
B. Digital Channel Management
Oversee the company's online platforms (corporate website, brand microsites, social media pages, and e-detailing systems).
Manage content calendars, online promotions, webinars, and virtual events.
Collaborate with creative agencies for content development and ensure brand consistency.
Supervise digital media placements and optimize SEO/SEM performance.
C. Data Analytics and Performance Tracking
Monitor and analyze digital campaign KPIs (reach, engagement, conversion, CTR, ROAS).
Prepare monthly performance reports and actionable insights for management.
Utilize analytics tools (Google Analytics, Meta Ads Manager, HubSpot, etc.) to improve ROI.
D. Cross-functional Collaboration
Work closely with Sales, Medical, Regulatory, and IT teams for content accuracy and platform compliance.
Coordinate with regional/global digital teams for adaptation of global campaigns and best practices.
Manage third-party vendors, agencies, and digital service providers.
E. Innovation and Capability Building
Stay current with emerging digital trends, tools, and pharma tech solutions (e.g., AI-based marketing, patient engagement apps).
Champion digital upskilling sessions for internal teams.
Recommend process improvements and digital transformation initiatives.
QUALIFICATIONS
Bachelor's degree in marketing, Communications, Business, or related field. Postgraduate studies or certifications in Digital Marketing preferred.
Minimum 5 years in digital marketing, with at least 2 years in a managerial or strategic role within the pharmaceutical, healthcare, or FMCG industry.
Technical Skills Proficient in digital tools (Google Analytics, Ads Manager, SEO/SEM, CRM, CMS platforms, Canva/Adobe Suite). Knowledge of data analytics and automation platforms is an advantage.
Strong analytical, communication, and leadership skills. Strategic thinker with attention to detail. Capable of managing multiple projects and teams.
Others Familiarity with pharma code of ethics, data privacy, and digital compliance standards is an advantage.
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