Marketing Retention Supervisor

2 weeks ago


Ortigas Metro Manila, Philippines f6e630c6-eecc-4b24-bcfe-44b28245481e Full time ₱80,000 - ₱120,000 per year

Key Responsibilities:

Manages and supervises marketing specialists to achieve targets and directives through the following activities, including but not limited to:

1. Customer Engagement and Loyalty Programs

a. Plan, execute, and optimize multichannel retention campaigns (e.g., content marketing, loyalty programs, community building, etc.)

b. Develop and manage programs designed to engage and educate customers, fostering deeper engagement with the brand.

c. Track and report on customer retention metrics (e.g., churn rate, customer lifetime value, repeat purchase rate) and recommend optimizations to maximize customer loyalty.

2. Experiential Marketing and Customer Education

a. Develop and implement strategies for engaging customers through online videos, podcasts, events, webinars, workshops, and other experiential initiatives.

b. Collaborate cross-functionally to develop educational content, tutorials, and resources that empower customers to fully utilize and understand the value of our products and services.

c. Conduct A/B and multivariate tests to refine engagement strategies, content, and event formats.

3. Customer Feedback and Advocacy

a. Identify opportunities to gather customer feedback and insights to improve retention strategies, customer satisfaction, and customer loyalty.

b. Collaborate with other departments to launch external events, webinars, and other activities that aim to engage customers and cultivate brand advocates.

c. Implement initiatives to encourage customer reviews, testimonials, and referrals.

4. Analytics and Cost Optimization

a. Monitor the performance of retention activities across customer journey touchpoints to identify cost-optimization opportunities.

b. Analyze customer engagement, retention metrics, and campaign performance using analytics tools to identify trends and areas for improvement in retention strategies.

c. Support content performance analysis by providing performance data and insights to guide efficient content production.

5. Team Leadership and Supervision

a. Lead and mentor the marketing specialists, fostering a data-driven culture focused on retention and content optimization.

b. Provide guidance on marketing materials development, ensuring alignment with retention strategies.

c. Regularly assess the team's performance and tailor training programs to enhance their expertise in digital and traditional marketing, analytics, and customer journey optimization.

d. Assist the marketing leadership in recruiting, onboarding, and conducting performance reviews for marketing client retention team members.

6. Stakeholder Engagement

a. Collaborate cross-functionally to align marketing strategies with business objectives, sharing insights on retention and content performance.

b. Build relationships with external partners, agencies, and vendors to enhance marketing efforts.

c. Deliver comprehensive marketing plans and performance reports to senior management, showcasing key retention and content effectiveness metrics, and providing strategic recommendations to enhance customer retention and drive business growth.

d. Perform other work-related functions and duties as assigned.


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