Marketing Manager/Marketing Lead

5 hours ago

Makati City, National Capital Region, Philippines R & R Newtech Dental Full time ₱1,500,000 - ₱2,100,000 per year

The Marketing Manager is responsible for leading the entire marketing function of R&R NewTek Dental Corporation—covering both B2B (dentists, clinics, labs) and B2C (Curaprox retail, Shopee, Lazada, kiosk customers).

1. Strategy & Planning

  • Develop quarterly and annual marketing plans across all product lines

  • Lead campaign planning for launches, promos, events, and CE programs

  • Create data-driven strategies for growth in both B2B and B2C markets

  • Set monthly KPIs and targets (leads, engagement, conversions, revenue impact)

2. Digital Marketing Oversight

  • Oversee paid advertising across Meta and Google

  • Ensure campaigns meet target CPL, ROAS, CTR, and conversion metrics

  • Approve funnels, landing pages, ad angles, and creative directions

  • Ensure tracking is optimized (Pixel, GA4, GTM)

  • Monitor weekly ad performance with the Digital Advertiser

3. Team Leadership & Management

  • Lead and support the marketing team (designer, social media manager, advertiser, content creator)

  • Assign tasks, set deadlines, and oversee execution quality

  • Conduct weekly alignment meetings

  • Ensure all brands maintain consistent tone, message, and aesthetic

4. Content & Creative Direction

  • Approve content calendars for R&R and Curaprox

  • Direct the creation of reels, TikTok, product videos, and dentist-focused content

  • Approve captions, hooks, scripts, and educational posts

  • Ensure compliance with brand guidelines (especially Curaprox's global standards)

5. Sales Integration & Lead Generation

  • Build marketing systems that increase demo bookings

  • Coordinate closely with sales for real-time lead feedback

  • Monitor the entire lead flow from inquiry → follow-up → booking → sale

  • Create campaigns that support sales targets for high-ticket items

6. E-commerce Oversight (Shopee, Lazada, Website)

  • Guide promotions, bundles, pricing strategy, product highlights

  • Improve customer experience and conversion rates

  • Monitor performance metrics weekly

7. Offline Marketing & Events

  • Drive marketing support for seminars, CE courses, trade shows, and mall kiosks

  • Handle promo materials, banners, posters, booth collateral

  • Develop dentist engagement initiatives

8. Reporting & Analytics

  • Prepare weekly and monthly marketing dashboards

  • Track engagement, reach, CPA, ROAS, CPL, sales impact

  • Assess campaign effectiveness and propose adjustments

  • Use GA4 and Meta analytics for reporting

QUALIFICATIONS

Experience:

  • Minimum 5 years of experience in marketing, ideally in:

  • Healthcare, medical equipment, pharma, cosmetic, or dental industry

  • Performance marketing

  • E-commerce

  • Brand management

  • Experience managing a marketing team is highly preferred

  • Experience with multi-brand environments is an advantage

Job Type: Full-time

Pay: Php50, Php70,000.00 per month

Benefits:

  • Additional leave
  • Paid training

Work Location: In person

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