Senior Team Lead

1 week ago

Makati City, National Capital Region, Philippines Arcadis Full time ₱144,000 - ₱600,000 per year

Collaborate with teams within Marketing & Communications such as content and, digital teams and with, sales teams to deliver targeted, relevant messaging across the customer lifecycle. Develop robust segmentation and targeting strategies, leveraging demographic and behavioral attributes to maximize engagement and conversion. Contribute email-specific insights and optimizations to broader campaign planning to support multi-channel strategies. Work with the Data Analytics team to create and utilize dashboards and reporting frameworks to track campaign performance, ROI, and engagement metrics. Build custom reports using available data and analytics tools like Oracle BI as necessary Implement and support initiatives aligned with GSSC Marcomms S&A to streamline operations and enhance overall performance in email marketing campaigns. Build and leverage a strong organizational network. Apply commercial acumen, particularly in sustainable solutions. Bachelor's degree in Marketing, Business Administration, or a related field. 6+ years' experience in email marketing, including designing and executing large-scale, multi-channel campaigns. Proven expertise in campaign strategy, including email, lifecycle, demand/lead generation, and omni-channel approaches. Experience in lead generation and lead management is a plus. Hands-on experience with marketing automation platforms (e.g., Eloqua, Marketo) and CRM systems. Technical knowledge of HTML, CSS, and JavaScript for email customization. Strong analytical and reporting skills (Power BI, Excel, Oracle BI) with experience translating insights into actionable campaign improvements. Knowledge of email compliance laws (GDPR, CAN-SPAM) and authentication standards (SPF, DKIM). Experience with creative asset tools (Adobe Creative Suite) is desirable. Demonstrated leadership experience managing high-performing teams and cross-functional stakeholders.

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