Email Marketing Senior Team Lead

As Senior Team Lead – Email Marketing, you will be responsible for developing and executing the strategy for Arcadis' email channel. You will lead and mentor a high-performing email marketing team, while collaborating closely with other Digital Team Leads to ensure integrated and effective digital campaigns. You balance hands-on expertise with strategic oversight, ensuring campaigns are data-driven, customer-centric, and fully integrated across marketing channels. Your leadership fosters innovation, cross-functional collaboration, and measurable business impact.

Job Responsibilities

Email Marketing

·       Partner with the Email Marketing Manager to develop and execute the email channel strategy, ensuring alignment with marketing and business objectives.

·       Serve as the primary liaison for Marketing & Communications stakeholders to ensure alignment, clarity, and seamless delivery of email marketing campaigns.

·       Support the execution of the overall email marketing strategy to drive top, mid and bottom funnel metrics.

·       Ensure all activities comply with relevant data privacy regulations (e.g., GDPR) to maintain the highest standards of data security and ethical marketing practices.

Campaign Strategy & Execution

·       Lead the design, launch, and optimization of demand generation, lead generation, and lifecycle campaigns, including welcome programs and nurture flows.

·       Collaborate with teams within Marketing & Communications such as content and, digital teams and with, sales teams to deliver targeted, relevant messaging across the customer lifecycle.

·       Develop robust segmentation and targeting strategies, leveraging demographic and behavioral attributes to maximize engagement and conversion.

Omni-channel Integration & Collaboration

·       Actively contribute towards user journey mapping across channels to ensure an omni-channel experience for our clients, ensuring that email campaigns are integrated with other marketing channels (social, paid, web, events).

·       Contribute email-specific insights and optimizations to broader campaign planning to support multi-channel strategies.

Analytics, Reporting & Optimization

·       Work with the Data Analytics team to create and utilize dashboards and reporting frameworks to track campaign performance, ROI, and engagement metrics.

·       Translate insights into actionable recommendations, continuously optimizing campaigns through A/B testing, journey analysis, and audience refinement.

·       Incorporate high-level email marketing reporting, including monthly KPIs, quarterly assessments, and end-of-year summaries for the business.

·       Build custom reports using available data and analytics tools like Oracle BI as necessary

People Management

·       Lead, mentor, and inspire a team of email marketing experts, fostering professional growth, accountability, and high performance.

·       Conduct performance evaluations, manage recruitment and onboarding, and promote a culture of innovation and collaboration.

·       Recommend pay raises, additional training, or support to management.

Project Initiation/Management

·       Oversee planning, resourcing, and execution of complex campaigns, ensuring timely delivery and quality outcomes.

·       Translate campaign requirements into actionable tasks, coordinate resources and timelines within the team, and provide status updates while adjusting schedules as needed to ensure on-time delivery.

·       Refine scalable processes and workflows to enhance efficiency, precision, and campaign effectiveness.

·       Serve as the main point of contact for all email marketing-related requests, ensuring alignment and clarity across teams.

Process Improvement

·       Continuously assess and refine email marketing processes to identify areas for improved efficiency, ensuring that the team is consistently driving process improvement efforts.

·       Implement and support initiatives aligned with GSSC Marcomms S&A  to streamline operations and enhance overall performance in email marketing campaigns.

·       Foster a culture of continuous improvement within the team by encouraging feedback, sharing best practices, and incorporating agile methodologies to adapt to changing needs and optimize workflows

·       Profile Requirements and Qualifications

Bachelor's degree in Marketing, Business Administration, or a related field.

· years' experience in email marketing, including designing and executing large-scale, multi-channel campaigns.

·       Proven expertise in campaign strategy, including email, lifecycle, demand/lead generation, and omni-channel approaches.

·       Experience in lead generation and lead management is a plus.

·       Hands-on experience with marketing automation platforms (e.g., Eloqua, Marketo) and CRM systems.

·       Technical knowledge of HTML, CSS, and JavaScript for email customization.

·       Strong analytical and reporting skills (Power BI, Excel, Oracle BI) with experience translating insights into actionable campaign improvements.

·       Knowledge of email compliance laws (GDPR, CAN-SPAM) and authentication standards (SPF, DKIM).

·       Experience with creative asset tools (Adobe Creative Suite) is desirable.

·       Demonstrated leadership experience managing high-performing teams and cross-functional stakeholders.

Be Curious:

·       Demonstrate strategic and future-thinking abilities.

·       Foster innovation, digital savviness, and an entrepreneurial mindset.

·       Build and leverage a strong organizational network.

·       Encourage experimentation, learning, and co-creation with clients and teams.

Drive Success:

·       Cultivate shared ownership and accountability while making decisive leadership choices.

·       Align individual and team goals with organizational priorities.

·       Maintain a strong focus on delivering results and overcoming challenges.

·       Apply commercial acumen, particularly in sustainable solutions.

Ignite Passion:

·       Lead with purpose, championing sustainability and quality of life improvements.

·       Adapt leadership style to inspire and engage diverse teams.

·       Communicate a clear vision, managing uncertainty and building trust.

·       Foster resilience, adaptability, and a strong sense of connection to the organization's mission.