Marketing Head

The Marketing Head is a key executive leader who will define, champion, and execute a high-impact, integrated marketing strategy to solidify JRS Express's market position and drive aggressive business growth. This role demands a visionary and data-driven approach to elevate the brand's equity, optimize customer lifecycle engagement, and strategically position JRS Express across its diverse service portfolio: express cargo, general cargo, freight forwarding, and international delivery. The successful candidate will navigate the dynamic Philippine logistics landscape through strategic innovation, strong team leadership, and cross-functional synergy.

Strategic Leadership & Planning

• Develop and steward a comprehensive, multi-year marketing roadmap and annual operating plan that directly supports JRS Express's revenue goals and market share expansion targets.
• Pioneer customer segmentation and value proposition development to ensure all service offerings meet distinct market needs, especially for B2B and high-volume e-commerce clients.
• Accountable for the full marketing P&L, ensuring optimal resource allocation and maximum return on marketing investment (ROMI).

Brand & Communications Management

• Elevate and strictly enforce brand governance across all touchpoints, ensuring consistency, trust, and alignment with JRS Express's core values and service reliability promise.
• Direct and oversee all internal and external communication strategies, including crisis communications, public relations, and thought leadership initiatives to reinforce the brand's authority.

Performance Marketing & Digital Transformation

• Lead the digital transformation of marketing, prioritizing a best-in-class user experience across the corporate website, customer portals, and mobile channels.
• Drive performance marketing excellence across key digital channels (SEO/SEM, paid social, email automation) using advanced analytics to acquire and retain high-value customers cost-effectively.
• Implement robust marketing automation and CRM strategies in close partnership with the IT department to enhance personalization and lifecycle marketing.

Market Intelligence & Innovation

• Spearhead in-depth market intelligence gathering, competitive benchmarking, and continuous customer journey mapping to proactively identify emerging industry trends and white-space opportunities.
• Translate complex market and customer data into actionable insights for the development of new service packages, pricing strategies, and route optimization inputs.

Team Leadership & Cross-Functional Alignment

• Build, mentor, and inspire a high-performing marketing team, fostering a culture of accountability, innovation, and continuous professional development.
• Serve as a critical liaison between Marketing, Sales, Operations, and Customer Service teams to ensure seamless go-to-market execution and a unified customer experience.

Education

• Required: Bachelor's degree in Marketing, Business Administration, or a related field.

Experience

• A minimum of 5-8 years of progressive, full-spectrum marketing experience, with at least 5 years in a senior leadership or management role overseeing multiple functions and substantial budgets.
• Mandatory: Proven experience within the logistics, cargo, freight forwarding, or a closely related service industry is essential. Experience managing marketing for a multi-branch or nationwide service network is a strong asset.

Core Competencies

• Strategic Acumen: Exceptional ability to conceptualize, articulate, and implement long-range marketing strategies that drive measurable commercial results.
• Data Literacy: Expert proficiency in leveraging marketing analytics platforms (e.g., Google Analytics 4, CRM data) to inform decisions and demonstrate quantifiable ROI.
• Communication & Influence: Superior verbal, written, and presentation skills, with the gravitas necessary to influence executive leadership and external stakeholders.
• Technical Proficiency: Advanced knowledge of modern marketing technology (MarTech) stacks, including marketing automation tools, CRM systems, and digital advertising platforms.
• In-depth Industry Knowledge: A deep and functional understanding of the Philippine logistics landscape, including regulatory environments, competitive dynamics, and key growth drivers (especially in e-commerce fulfillment)