Head of Digital Marketing

1 hour ago

Pasig, National Capital Region, Philippines Filinvest Development Corporation Full time ₱2,000,000 - ₱2,500,000 per year

ROLE OVERVIEW

The Digital Marketing Head is responsible for leading the enterprise-wide digital marketing ecosystem across all brands and business segments of the company. This role oversees end-to-end digital strategy, media performance, CRM governance, AI-driven marketing, and digital execution excellence, ensuring that all digital initiatives drive measurable business results across awareness, lead generation, and conversion.

The Digital Marketing Head combines strategic leadership with hands-on technical expertise in paid media, search, programmatic advertising, data-driven targeting, and customer lifecycle management to position the company as a leader in digital real estate marketing.

KEY RESPONSIBILITIES

A. Enterprise-Wide Digital Marketing Strategy

  • Lead the planning, development, and execution of the enterprise digital marketing roadmap across residential, commercial, and corporate business units.
  • Set digital performance KPIs and ensure alignment with brand, sales, and business objectives.
  • Drive innovation in digital channels, tools, and marketing technologies.

B. Media Strategy, Buying & Optimization

  • Oversee all digital media investments to maximize efficiency, cost-effectiveness, and performance.
  • Lead performance across:

Programmatic Display (RTB, AI bidding, video, native, banner ads)

earch Engine Marketing (SEM) via Google Ads and similar platforms

Search Engine Optimization (SEO) for lead generation and organic visibility

  • Ensure media buying leverages economies of scale, unified vendor management, and brand-wide consistency.
  • Monitor ad performance and optimize campaigns for lead quality, cost efficiency, and funnel contribution.

C. Execution Governance & Digital Excellence

  • Establish digital marketing governance standards including tagging, data capture rules, attribution models, and creative guidelines.
  • Ensure all campaigns follow best practices in tracking, experimentation, retargeting, and measurement.
  • Standardize workflows with internal teams and agencies to safeguard brand integrity and execution quality.

D. Enterprise CRM Strategy & Governance

  • Own the company's CRM vision and ensure alignment across Sales, Marketing, and Customer Engagement.
  • Strengthen CRM processes such as lead scoring, segmentation, nurturing journeys, automation rules, and customer lifecycle management.
  • Work closely with Digital Sales and BI teams to ensure data accuracy, pipeline visibility, and campaign-to-sales alignment.
  • Optimize CRM tools, adoption, and user discipline across the enterprise.

E. AI Marketing & Data-Driven Targeting

  • Integrate AI-powered marketing technologies for enhanced targeting, predictive analytics, and marketing automation.
  • Implement AI and machine learning tools for:
  • Audience modeling & predictive lead scoring
  • Dynamic creatives & personalization
  • Automated bidding in paid media
  • Intent-based targeting and remarketing
  • Collaborate with Data/BI teams to build advanced performance dashboards and real-time insights.

F. Cross-Functional Leadership & Stakeholder Management

  • Partner with Sales, Brand, CRM, Strategy, BI, and Project Development teams to align digital priorities with business needs.
  • Lead relationships with digital agencies, media partners, MarTech vendors, and industry platforms.
  • Coach and develop the internal digital team, building capabilities in analytics, media, and marketing technology.

G. Reporting, Performance Reviews & Executive Insights

  • Lead the development of digital performance dashboards for senior executives.
  • Present insights, trends, and recommendations regularly to ExCom and senior leaders.
  • Deliver strategic guidance on market shifts, digital behavior trends, and competitive landscape.

III. QUALIFICATIONS

  • Bachelor's degree in Marketing, Digital Communications, Business, Data Science, IT, or related field.
  • 15+ years of experience in digital marketing, performance marketing, or media strategy.
  • Deep expertise in SEM, SEO, Programmatic, CRM, and analytics.
  • Strong leadership experience managing internal teams and agencies.
  • Strong understanding of MarTech, adtech, CRM platforms, analytics dashboards, and AI-driven marketing tools.
  • Proven track record in driving measurable digital results in large, multi-business organizations

IV. KEY COMPETENCIES AND SKILLS

  • Digital Marketing Strategy
  • Programmatic Media Buying
  • SEM / SEO Mastery
  • CRM Strategy & Lifecycle Marketing
  • AI/Automated Marketing Systems
  • Data Analytics & Optimization
  • Vendor & Agency Management
  • Execution Governance & Quality Assurance
  • Leadership & Cross-Functional Collaboration
  • Highly analytical and data-driven decision maker
  • Strategic thinker with strong execution discipline
  • Strong communication and executive presence
  • Innovative, adaptive, and forward-looking
  • Collaborative and influential across diverse teams

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