Head of Commercial

4 days ago


Manila, National Capital Region, Philippines Ayala Corporation Full time $90,000 - $120,000 per year

Role Overview

Lead the strategic direction and commercial performance of the Dry Goods category within a dynamic omnichannel retail environment. You will drive category growth and profitability through effective supplier partnerships, compelling assortment development, and seamless integration between offline and digital channels.

Key Responsibilities:

Category Commercial Strategy & Execution

  • Define and implement strategic plans for dry goods across channels (cash & carry and retail)
  • Drive sales, margin, and market share through compelling mix, pricing, promotions, and private-label offerings.

Sourcing, Supplier Relations & Private Brands

  • Manage supplier negotiations for cost, quality, and innovation
  • Launch differentiated product ranges

Budgeting, Performance Monitoring & Data Analytics

  • Set category budgets (sales, margin, promotional spend).
  • Monitor performance (MTD/YTD) across formats and stores; act on insights and optimize assortment accordingly.
  • Leverage data and analytics for strategies like dynamic pricing or digital merchandising

Omnichannel Integration & Digital Acceleration

  • Collaborate with e-commerce and digital teams to integrate dry goods across online platforms, fulfillment centers, and digital channels (helping maintain leadership in grocery e‑commerce).
  • Enable seamless omnichannel shopping via innovative digital experiences

Cross‑Functional Collaboration

  • Work closely with supply chain, operations, and category teams for inventory efficiency and launch readiness.
  • Collaborate with marketing, store operations, and retail execution teams to ensure optimal in-store and campaign presence.

Market & Consumer Insight Leadership

  • Analyze market trends, competitor activity, and consumer shifts—especially in convenience and value preferences post‑economic headwinds.
  • Translate insights into actionable strategies for assortment, pricing, and promotions.

Team Leadership & Capability Building

  • Build and mentor a high-performance dry goods commercial team.
  • Drive a culture of innovation, customer obsession, and agile execution in a fast-evolving retail landscape.


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