Commercial Trade Channel Head Actions

Site Name:
Finance Center Building

Posted Date:
Sep 8 2025

Key Responsibilities:

• Conduct sales resource optimization exercise to create efficiency and effectiveness
• Provide robustness to the process of target setting for the sales force and digital channels
• Transform customer insights into excellence in digital and face to face interactions, in alignment with emerging markets customer Engagement and global franchise marketing strategies
• Balance global and local expectations to define appropriate deployment plans
• Contribute to strategic planning process of Center of Excellence and Global Franchise marketing and multichannel campaign plans
• Ensure proper integration of face-to-face (F2F) and digital channels to provide efficiencies and clear oversight via digital and Customer Relationship Management (CRM) analytics
• Enhance integrated and cross functional channel usage capabilities and understanding within Local Operating Company (LOC)
• Ensure proper content management utilization as well as global content utilization in line with different channel requirements and fragmented customer needs
• Decide on the data & performance Key Performance Indicators (KPIs) used and reports to develop with Business Intelligence (BI) Team to optimize and implement strategies to improve sales team performance
• Enhance Veeva CRM system Multi-Channel (MC) Usage and deploy new capabilities and channels in Veeva CRM
• Investigate and implement new digital areas to meet customer needs like social media, virtual call, etc.
• Support and collaborate with Business Intelligence in MC analytics KPI definitions and performance tracking systems
• Create and ensure the implementation of attractive and efficient sales incentive and reward programs that reflect complete alignment with region, organizational vision, strategy and improved business performance

Why you?
Basic Qualifications:

We are looking for professionals with these required skills to achieve our goals:

• Bachelor's degree
• 7 years of experience in multi-channel marketing, commercial effectiveness and/or business intelligence
• Experience managing diverse cultures
• Experience leading others
• Digital marketing and analytics experience

Preferred Qualifications:

If you have the following characteristics, it would be a plus:

• MBA
• Deep digital knowledge and channel management capability
• Ability to spot and manage multiple interdependencies and future trends affecting customer engagement
• Ability to navigate smoothly and influence across a broad range of stakeholders

**Why GSK?

Uniting science, technology and talent to get ahead of disease together.**
GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.

People and patients around the world count on the medicines and vaccines we make, so we're committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.

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