Digital Marketing Specialist

Job Highlights:

• US Based-Client
• Work from Home
• Equipment Provided
• Dayshift Schedule

Overview

The Digital Marketing Specialist is a data-driven digital marketer responsible for developing, executing, and optimizing multi-channel campaigns that drive measurable growth across paid search, display, social, and SEO. This role blends analytical expertise with creative strategy to improve click-through and conversion rates while reducing cost-per-acquisition. The ideal candidate thrives in a fast-paced environment, continually testing, refining, and scaling campaigns to achieve business performance goals.

Key Responsibilities

• Manage PPC campaigns across Google Ads, Meta (Facebook/Instagram), and programmatic display networks, ensuring optimal performance and ROI.
• Plan, launch, and optimize campaigns across Search, Display, and YouTube, including keyword selection, ad copywriting, bid management, and audience targeting.
• Develop and manage retargeting and remarketing strategies to re-engage potential customers and improve conversion funnel efficiency.
• Implement A/B testing for ad copy, creative, landing pages, and audience segments to drive higher engagement and conversions.
• Collaborate with creative, content, and web teams to align messaging across paid and organic channels and enhance landing page performance.
• Track, measure, and report on key performance metrics (CTR, CPC, CPA, ROAS, conversion rate) to inform data-driven recommendations and campaign adjustments.
• Plan and execute comprehensive SEO and PPC strategies across Google Ads and Meta Ads, ensuring synergy between organic and paid initiatives.
• Perform technical SEO audits, identify optimization opportunities, and recommend on-page improvements to enhance organic visibility.
• Stay up to date with platform algorithm updates, ad policy changes, and emerging digital marketing trends to ensure ongoing competitiveness.
• Prepare and present monthly performance reports, highlighting campaign insights, trends, and actionable recommendations for improvement.

Skills & Qualifications

• Bachelor's Degree in Marketing Management, Business or related courses
• Experience in the real estate industry is a huge advantage
• 2+ years of experience in performance marketing, digital advertising, or paid media management.
• Proven experience managing multiple campaigns across Google Ads, Meta Ads Manager, and display/retargeting networks.
• Strong understanding of CPC, CPA, ROAS, and related performance metrics.
• Advanced in Google Ads, Search Console, Ahrefs/SEMrush, and Google Analytics (GA4).
• Proven ability to manage multi-channel campaigns and drive measurable growth.
• Familiarity with SEO principles, including technical audits and on-page optimization.
• Analytical mindset with the ability to interpret data and develop strategic recommendations.
• Detail-oriented and organized, with a commitment to continuous testing, learning, and optimization.
• (Preferred) Google Ads and/or Meta Blueprint certifications.
• Preferably can start ASAP
• Preferably residing within or near Metro Manila

Benefits

• Guaranteed 13th-month pay
• Government Mandated Benefits
• HMO and Dental coverage with 2 dependents
• Php 5,000 Annual Medical Reimbursement
• Php 5,000 Emergency Assistance
• 5 Sick/Vacation leaves upon regularization
• 10 Vacation leaves & 5 Sick leaves after a year of service
• Performance Bonuses (based on individual performance and client discretion)
• Birthday Treats (free meals)
• Cash Advances (with client approval)
• Employee Wellness and Events, including remote work from Baguio, summer outings, team-building events, gatherings, and year-end party.

Job Type: Full-time

Application Question(s):

• How many years of experience do you have as a Digital Marketing Specialist?
• Do you have experience working for US clients in the real estate industry?

Work Location: Remote