Growth marketing Manager

Growth Marketing Manager

About WebLife Labs

WebLife Labs is the innovation arm of WebLife Stores LLC, an eCommerce Management & Operations leader founded in 2008. With over $250 million in all-time revenue and a legacy as the largest distributor of mailboxes in the U.S., WebLife has built 16 years of e-commerce excellence.

WebLife Labs marks the next chapter in that journey—an evolution focused on harnessing cutting-edge AI and digital capabilities to drive growth, innovation, and operational excellence across WebLife's global ecosystem. As part of this expansion, we're launching a recruitment services platform revolutionizing how fast-growing US startups, scale-ups and SMBs build exceptional global teams. It combines AI-powered talent sourcing with human expertise, leveraging advanced matching algorithms, community-driven referrals, and real-time process transparency to connect companies with pre-vetted AI-ready tech professionals globally.

About the Role

We are seeking a results-driven Growth Marketing Manager to lead the go-to-market strategy for our newest recruitment arm. This role is perfect for a performance marketer who thrives in fast-paced, remote environments and has a proven track record of building and scaling acquisition channels in the recruitment or professional services space. You will be responsible for developing and executing comprehensive growth strategies that drive client acquisition, increase engagement, and maximize retention while working closely with sales and recruitment teams to achieve ambitious revenue targets.

Key Responsibilities

Growth Strategy & Execution

• Develop and implement ROI-focused lead generation strategies across the full sales funnel from awareness to conversion and long-term retention
• Execute multi-channel marketing strategies including SEO, paid search, paid social, content, events, referrals and email nurture campaigns, tailored for US-based startups, scale-ups, and SMBs.
• Align client acquisition strategies directly with business revenue goals and KPIs to ensure measurable business impact.

Campaign Management

• Plan, execute, and continuously optimize campaigns across multiple channels for maximum ROI.
• Manage pipeline acceleration initiatives to reduce time-to-conversion and improve funnel efficiency.
• Partner with sales to deliver high-quality, sales-ready leads that convert into long-term paid clients.

Marketing Automation & CRM

• Manage automation and CRM platforms (ClickUp, Hubspot or similar) to segment audiences, personalise, communications, and maintain data quality.
• Design lead nurturing workflows to accelerate the client acquisition funnel and improve win rates.

Content & Brand Strategy

• Lead the content strategy to highlight company's differentiators in the competitive talent acquisition market.
• Strategize and develop compelling case studies, blogs, landing pages, and social media content that resonate with founders. CXOs and hiring managers.
• Collaborate with creative resources to produce on-brand, conversion-focused assets.

Community & Referral Marketing

• Expand and optimize company''s community-driven referral model, targeting 40%+ of new client leads.
• Build partnerships and engage with startup ecosystems, founder networks, and industry communities to boost visibility and thought leadership.

Data Analysis & Optimization

• Run A/B and multivariate testing across paid channels, landing pages, and workflows to improve conversion.
• Track key metrics (CAC, LTV, conversion rates, referral-driven acquisition) to guide budget allocation and scaling.
• Provide transparent reporting to senior management on campaign performance, ROI, and growth projections.

Cross-Functional Collaboration

• Work closely with sales, recruitment, and other internal stakeholders to ensure consistent messaging and aligned client acquisition strategies.
• Collaborate with client success teams to incorporate post-hire feedback into marketing narratives.

Requirements

Experience

• 4+ years of proven experience in growth marketing, ideally in recruitment agency or talent acquisition related professional services targeting the US market.
• Success in building and scaling client acquisition efforts for startups or high-growth companies with measurable ROI.
• Strong understanding of the US startup ecosystem and experience marketing to founders, CTOs, and hiring managers.
• Proven ability to build referral and community-driven marketing and lead generation programs.
• Experience strategizing an executing full-funnel marketing strategies from awareness to conversion.
• Experience in managing multiple campaigns and stakeholders in a remote-first environment.
• Self-starter with a growth mindset and a strong drive to build businesses.

Technical Skills

• Advanced proficiency in marketing automation and CRM systems (HubSpot, Marketo, or similar).
• •Expertise in paid acquisition strategies and channels, optimizing CAC and LTV.
• Experience with SEO/SEM, conversion rate optimisation, and A/B testing.