Growth Marketing Designer
4 hours ago
Growth Creative Designer Job Summary:
We're looking for a Growth Creative Designer (Paid Media) to help bring our brand stories to life through digital advertising and lifecycle marketing.
This role bridges creative design and marketing execution, producing high-performing static, motion, email, and web assets that drive discovery, engagement, and conversion across paid media platforms like Meta, Google, Pinterest, YouTube, TikTok, and our owned channels.
You'll collaborate with our Growth and Creative teams to translate brand messaging into scroll-stopping, direct response visuals, and cohesive lifecycle content. The ideal candidate is a designer with a sharp eye for aesthetic detail, a strong grasp of platform nuances, and a deep understanding of how creative connects to audience behavior.
Responsibilities:
Creative Design & Production
- Design and edit static, carousel, and short-form video ads optimized for paid media placements across Meta, Google, Pinterest, YouTube, and TikTok.
- Design email assets, including hero images, modules, and promotional graphics in alignment with retention marketing needs.
- Create website banners (homepage hero, promotional banners, collection banners) that support key campaigns and product launches.
- Maintain visual and tonal consistency across brands (Babyletto, Namesake, and others in the MDB portfolio).
- Adapt brand photography and lifestyle content into performance-ready ad and email creative, incorporating typography, messaging, and motion.
- Repurpose organic and influencer content into platform-native ads that feel authentic and on-brand.
Collaboration & Iteration
- Partner closely with the Growth Marketing team to interpret creative briefs, key messages, and audience insights into compelling visual concepts.
- Collaborate with the Brand Creative and Growth teams to ensure paid ads, emails, and web assets reinforce the broader visual identity and storytelling direction.
- Participate in creative reviews and respond to feedback efficiently and thoughtfully.
- Support creative testing by delivering variations and adaptations that explore different hooks, layouts, or tones.
Asset Management & Delivery
- Prepare deliverables to platform specifications (Meta, Google, Pinterest, YouTube, TikTok, Klaviyo/email, and website CMS formats).
- Organize working files, templates, and exports to ensure creative assets are accessible and consistent across channels.
- Stay up to date on trends in ad creative, email design, motion design, and platform formats.
Qualifications:
Required
- 2–4 years of design experience (agency or in-house), ideally in paid media, growth, lifecycle, or digital marketing.
- Prepare deliverables to platform specifications (Meta, Google, Pinterest, YouTube, TikTok).
- Experience designing email assets (Klaviyo or similar ESPs) and web banners.
- Proficiency in Figma, Adobe Photoshop, After Effects, Premiere Pro, and CapCut.
- Strong sense of composition, layout hierarchy, typography, and color.
- Understanding of creative best practices for paid platforms (e.g., attention in first 3 seconds, safe zones, aspect ratios).
- Ability to work efficiently under deadlines, manage multiple projects, and deliver clean, production-ready assets.
Nice to Have
- Experience in motion design (light animation, text overlays, transitions).
- Familiarity with tools used for creative automation or iteration.
- Experience designing for consumer or lifestyle brands targeting millennial audiences.
- Understanding of how creative contributes to performance metrics (CTR, CPA, ROAS).
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