Growth Marketing Manager

4 days ago

Manila, National Capital Region, Philippines GCash Full time ₱1,500,000 - ₱3,000,000 per year

Do you want to take the first step in making Filipinos' lives better everyday? Here in GCash we want to stay at the forefront of the FinTech industry by creating innovative, meaningful, and convenient financial solutions for the nation G ka ba? Join the G Nation today

You Will Be Responsible For The Following

  • Targeting the right consumer and user segments, both within and outside GCash, articulating rich consumer insights based on usage drivers, triggers, and pain points
  • Crafting Learning Plans and Research Briefs to ensure robust consumer and market understanding
  • Working with the Market Research Team for Qual and Quant Studies
  • Mining GCash User Analytics and external Market Research to have an intuitive and rich understanding of User Profiles, Behaviors, Drivers, Barriers, and Triggers in order to mine insights for Communications Development and Product Builds
  • Collaborate with other Growth Marketing Teams to synchronize plans to grow GCash Use Cases penetration among key consumer segments: Youth, Hustling Mass, Mass Affluent, Travelers
  • Calculating the Size of Prize, forecasting the Revenue Plan, building the Financial Business Case using consumer & user analytics, and planning A&P investments to achieve KPIs, while meeting CTR and ROI benchmarks
  • Defining the Proposition, crafting Brand Key, and shaping the Marketing Model
  • Accountable for Growth Strategy formulation and implementation
  • Collaborating with Consumer Segments Marketing Team for GCash Masterbrand comms, campaigns, and programs
  • Defining the key channels and executions that will sustain the business and usage, creating repeatable models
  • Planning with the Marketing Communications Group (MCG) to craft the Communications & Campaign Strategy and Go-to-Market (GTM) Plan and launching in-market
  • Managing the Portfolio GTM Calendar and aligning the Product Pipeline to total GCash Calendar
  • Achievement of KPIs, analyzing and optimizing performance drivers, and managing A&P budgets
  • Synergizing Business KPI performance from Product/Finance/Business Analytics with GTM performance from MCG to understand attribution
  • Bridging gaps / under-delivery in KPI performance by optimizing drivers & plans
  • Managing A&P budgets to ensure investment effectiveness & efficiency as well as timely accruals
  • Monitor and optimize marketing campaigns & programs to maximize impact on business results.
  • Collaborate with cross-functional teams, including Product Management, B2B Growth Marketing, Trade Marketing, Finance, MarComm, DX, Performance Marketing, Marketing Strategy & Insights, AdTech, and CRM, ensuring that they are carrying out their expected roles & responsibilities to achieve KPIs, managing any differences in culture, practices, and preferences
  • Work closely with Go-to-Market Planners as point person in the larger Marketing Communications Group to ensure that communications drive education and conversion and media investments are impactful
  • Work closely with Product Management, as General Managers, to ensure that forecasts and plans are aligned and product builds & improvements are supported with Go-to-Market Plans

What We Offer
Opportunity for career growth and development in the #1 FinTech company in the country Working with a dynamic and highly collaborative team who want to change the game A company that values their people with highly competitive and flexible compensation and benefits package

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