Digital Marketing Specialist
1 week ago
Job Summary:
The Digital Marketing Specialist is responsible for planning, executing, and optimizing digital marketing campaigns to increase brand awareness, drive online engagement, and generate qualified leads.
Key Responsibilities:
- Develop and implement digital marketing campaigns across social media, websites, and other online platforms
- Manage, monitor, and optimize paid advertising campaigns (Google Ads, Facebook, Instagram, etc.)
- Create, publish, and oversee content for social media, email marketing, and websites
- Coordinate with internal teams and external agencies to ensure smooth campaign execution
- Stay up to date with digital marketing trends, tools, and best practices
- Analyze campaign performance and recommend strategies for improvement
Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field
- Minimum of 2 years of experience in digital marketing, preferably in the automotive or a related industry
- Knowledge of basic editing tools
- Strong understanding of digital platforms, analytics, and campaign optimization
- Excellent communication, organizational, and time management skills
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