Digital Marketing Coordinator

We're an award-winning global outsourcer providing contact center and back office services on behalf of our global clients. Come work at a place where innovation and teamwork come together to support the most exciting missions in the world

Acquire Intelligence exists to help businesses unlock smarter ways of working. We believe that by combining the best of people, process, and automation, companies can grow faster and operate with greater confidence. Our purpose is to remove complexity, improve performance, and drive intelligent transformation for organizations around the world.

As an Acquire Intelligence employee, your role is vital in achieving and exceeding individual and team targets that support company objectives, while building and maintaining stakeholder relationships. You're also responsible for complying with and enforcing procedures aligned with our information security policies.

As a values-led organization, we expect all our team members to exemplify our four values: Curious and Clever, Entrepreneurial Energy, Fast with Intent, and Laugh and Learn.

Responsibilities of the Digital Marketing Coordinator will include, but are not limited to:

Online Merchandising

• Manage and optimize product listings, ensuring accurate descriptions, images, pricing, and categorization.
• Enhance product visibility through SEO-driven titles, keywords, and metadata.
• Work closely with designers and content teams to ensure visually appealing and engaging product pages.
• Conduct A/B testing on product pages, descriptions, and layouts to improve conversions.
• Develop and implement digital merchandising strategies that drive sales and customer engagement.
• Create and maintain category structures, filters, and navigation for an intuitive user experience.
• Plan and execute promotional strategies, including homepage banners, landing pages, and seasonal campaigns.
• Optimize cross-selling and upselling opportunities through recommendations and bundling strategies.
• Plan, deliver and execute all product and image information so that our PIM can stay up to date and used widely. Be one of the key managers of the PIM system.
• Reporting as required across conversion rates, bounce rates, product page views, checkout funnel and more. Using a mixture of Google Analytics, Amazon Analytics, heatmaps, CRO tools like Hotjar and more.
• Run CRO enhancements to drive conversion rate improvements on websites.
• Ad tasks as required.

Email & SMS Marketing

• Plan and execute email and SMS programs to drive traffic, conversion and sales for our websites.
• Brief, plan and execute promotional requirements to support digital advertising programs.
• Build out automations and personalisation programs across email and SMS to achieve traffic and sales targets
• Monitor and optimise ad performance across ad platforms to drive agreed ROAS.
• Ensure customer data and first party data points are gathered and built to drive ongoing digital marketing effectiveness.
• Support new product and brand launches with digital advertising programs.
• Maintain effective processes and documentation to deliver digital marketing programs effectively and efficiently. Clearly document and communicate these processes.
• Deliver to agreed budgets for digital advertising each month.
• Provide digital advertising reporting against key KPI's.
• Ad Hoc & Troubleshooting support as required.

Experience.

• Digital Advertising experience
• Digital merchandising experience
• Digital Marketing operations
• New product launch experience
• eCommerce and marketplace operations.
• Experience with project management. Specifically agile and scrum standards.
• Strong knowledge of web standards
• Experience within an eCommerce field.
• Effective budget management and proven return on investment.
• Ability to communicate cross functionally
• Ability to gather, analyse, interpret and data to assist in decision making.
• Identifying and delivering meaningful reporting and insights.

Technical skills

• eCommerce systems e.g. Magento and Shopify.
• eMail marketing systems e.g. Klaviyo or Mailchimp.
• Affiliate Marketing systems e.g. Commission Factory or Rakuten.
• Conversion Rate Optimisation tools e.g. Hot Jar.

Success in this role will be defined by the following:

• eCommerce & marketplace sales achieved against KPI's.
• Website performance delivers against KPI's eg traffic, conversion, bounce etc.
• Advertising budget achieved
• ROAS targets achieved.
• Work flow processes clearly documented and utilised cross functionally.

Success in this role will be defined by the following:

• Content created for design collateral delivers on brief requirements.
• Content created is in line with brand and tone of voice guidelines.
• Content created is within agreed timeframes and budgets, whilst maintaining a high level of accuracy.
• Workflow processes utilised cross functionally

• Curious and Clever – Smart questions spark smart solutions
• Entrepreneurial Energy – Think like an owner. Solve like a founder
• Fast with Intent – We move fast and deliver real results
• Laugh and Learn – We don't take ourselves too seriously, just our results

What Are You Waiting For?

Apply now and help turn data into action with Acquire Intelligence

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