Digital Marketing Specialist

3 days ago

Quiapo Metro Manila, Philippines Lucky Huarong Technology Inc. Full time

We are seeking a results-driven Digital Marketing Specialist to plan, execute, and optimize our online marketing efforts across multiple digital channels. The ideal candidate has a strong understanding of digital marketing strategies, analytics, and performance-driven campaigns to increase brand awareness, engagement, and conversions.

Key Responsibilities
  • Develop, implement, and manage digital marketing campaigns across channels including SEO, SEM, email, social media, and display advertising
  • Optimize website content and landing pages for search engines (SEO) and user experience
  • Manage paid advertising campaigns (Google Ads, social media ads), including budgeting and performance tracking
  • Create, schedule, and monitor content for social media platforms
  • Analyze campaign performance using tools such as Google Analytics, Search Console, and ad platform dashboards
  • Conduct keyword research, competitor analysis, and market trend research
  • Collaborate with content creators, designers, and other stakeholders to align messaging and branding
  • Maintain and improve email marketing campaigns, including segmentation and A/B testing
  • Prepare regular reports with insights and recommendations for improvement
Required Qualifications
  • Bachelor's degree in Marketing, Communications, Business, or a related field
  • Proven experience in digital marketing or a similar role
  • Strong knowledge of SEO, SEM, PPC, and social media marketing
  • Experience with analytics and reporting tools (e.g., Google Analytics, Meta Ads Manager)
  • Excellent written and verbal communication skills
  • Ability to manage multiple projects and meet deadlines

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