
Trade Marketing Specialist
1 week ago
THREE LOCATIONS/POSITIONS AVAILABLE:
- Will be handling Promo & Merchandising and will be based in Cebu
REPORTS TO:
- Trade Marketing Manager
JOB RESPONSIBILITIES:
- Develop a trade marketing plan for existing and new products, including promotions, sampling, and merchandising standards.
- Oversee implementation of trade marketing campaigns, coordinating with other departments and third parties.
- Evaluate activity effectiveness and present post-activation reports with recommendations.
- Ensure approved merchandising planograms/layouts are implemented.
- Provide feedback on new product launches to brand marketing and management.
- Collect and disseminate best practices for profitable trade marketing activities.
- Align trade marketing strategies with sales objectives and revenue targets.
- Conduct competitor research on pricing, in-store activities, and market share.
- Coordinate with graphic artists and agencies for marketing material design and production.
- Control and monitor the budget, ensuring expenses stay within approved limits.
JOB QUALIFICATIONS:
- Bachelor's degree graduate in Marketing or relevant field
- At least 3yrs experience in Merchandising & Promo in FMCG Field
- Excellent communication skills (verbal & written)
- Strong Knowledge in key accounts sales process
- With extensive knowledge in MS Office (Excel, PowerPoint and Word)
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