Trade Marketing Officer

1 day ago

Cebu City, Central Visayas, Philippines MAIDEHAO TRADING CORP., Full time $104,000 - $130,878 per year

Key Responsibilities:

  1. Strategic Planning & Analysis:

Develop and execute the regional trade marketing plan aligned with national brand strategies and sales objectives.

Analyze regional sales data, market share reports, and competitor activity to identify growth opportunities and gaps.

Manage and allocate the regional trade marketing budget effectively, ensuring a strong return on investment (ROI).

  1. In-Store Execution & Merchandising:

Ensure flawless in-store execution of brand standards, including planogram compliance, shelf positioning, and visibility.

Negotiate and secure prime shelf space, promotional displays, and feature locations within key retail accounts.

Develop, deploy, and monitor the use of Point-of-Sale Materials (POSM) and other consumer activations

  1. Channel & Customer Management:

Build and maintain strong, professional relationships with key regional customers (pharmacies, supermarkets, specialty stores) and distributors. Design and implement channel-specific and customer-specific trade programs and promotions.

Work closely with distributor sales teams to motivate them, equip them with knowledge, and ensure prioritization of the brand.

  1. Training & Sales Enablement:

Train distributor teams, pharmacists, and retail sales staff on product knowledge, brand USPs, and compliant marketing practices.

Act as the primary source of product information and brand news for the trade in the region.

Turn retail staff into brand advocates through ongoing education and support.

  1. Reporting & Compliance:

Monitor and report on competitor trade activities, pricing, and promotions in the region.

Ensure all trade marketing activities strictly comply with the EO51 Code and local regulations for IMF marketing.

Provide regular reports on campaign performance, market visits, and budget utilization to area and national management.

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