Strategy Head of Sales, Marketing

4 days ago

Ayala Alabang, National Capital Region, Philippines Filinvest Development Corporation Full time ₱2,000,000 - ₱2,500,000 per year

Job Summary:
The Strategy Head will be responsible for driving the overall growth and positioning of the company's luxury real estate portfolio by integrating
sales, marketing, and project development strategies
. This role oversees end-to-end market planning, customer engagement, brand positioning, and project concept development to ensure the company consistently delivers
high-value, iconic developments
aligned with the expectations of the high-net-worth and ultra-high-net-worth clientele.

Key Responsibilities:

Strategic Leadership

  • Define and implement the overall sales, marketing, and project development strategy for the luxury real estate portfolio.
  • Conduct market and competitor analysis to identify new opportunities, customer trends, and demand for upscale residential, commercial, and mixed-use developments.
  • Align sales, marketing, and development goals with corporate vision, ensuring strong financial performance and brand equity growth.

Sales & Business Development

  • Lead and oversee high-value sales initiatives for luxury projects, ensuring revenue targets and profitability are met.
  • Develop strategies to strengthen client acquisition and retention, focusing on HNWI and institutional buyers.
  • Build and maintain strong relationships with brokers, agents, investors, and corporate partners.
  • Implement performance metrics and incentive systems to drive sales excellence.

Marketing & Brand Positioning

  • Direct the brand and marketing strategy to position projects as premium and aspirational.
  • Oversee campaigns across digital, events, partnerships, and traditional media targeting luxury clientele.
  • Ensure consistency of luxury brand messaging, design, and customer experience throughout all customer touchpoints.
  • Spearhead public relations, thought leadership, and partnerships to elevate market visibility.

Project Development

  • Provide strategic input in conceptualization and planning of luxury real estate projects (residential, commercial, mixed-use).
  • Collaborate with architects, designers, and project teams to ensure projects meet market demand and brand standards.
  • Oversee feasibility studies, financial models, and market positioning of upcoming developments.
  • Ensure seamless alignment of product design, amenities, and services with the expectations of the luxury market.

Leadership & Collaboration

  • Lead cross-functional teams (sales, marketing, project development) towards common strategic objectives.
  • Mentor and develop high-performing leaders within each discipline.
  • Report regularly to senior management on strategy, performance, and market outlook.

Qualifications

  • Bachelor's degree in Business, Marketing, Real Estate Management, or related field; MBA or Master's preferred.
  • At least
    15 years of Executive leadership experience
    in luxury real estate, property development, banking or related industries.
  • Proven track record in successfully launching and selling
    high-end real estate projects
    .
  • Strong knowledge of
    luxury branding, customer psychology, and lifestyle-driven marketing
    .
  • Deep understanding of
    project development processes
    (market analysis, design, feasibility, and financial modeling).
  • Excellent leadership, communication, and negotiation skills, with experience engaging HNW/UHNW clients.
  • Strong business acumen with ability to balance creativity and financial discipline.

Key Competencies

  • Strategic & visionary leadership
  • Luxury brand positioning and client engagement
  • Sales excellence and negotiation
  • Cross-functional collaboration
  • Market intelligence & trendspotting
  • Strong financial and commercial acumen

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