marketing manager

1 week ago

Ortigas, Philippines Sante International Full time

Job Overview

The MARKETING MANAGER oversees the entire product life cycle for the assigned brands. He/ She will coordinate with teams to develop, launch, and manage products, using consumer insights to create effective marketing plans. His / Her responsibilities include managing the brand's portfolio, inventory, marketing strategies, and stakeholder relationships.

Duties & Responsibilities:

Category Portfolio Management

  • Manage the entire portfolio of the assigned brands, including product assortment, pricing, and positioning.
  • Continuously evaluate and optimize the category portfolio to drive growth and profitability.

Product Business Management

  • Oversee all aspects of product management, including development, launch, and ongoing performance.
  • Monitor product performance and take corrective actions to achieve business objectives.

Product Brand Management

  • Develop and execute brand strategies to enhance brand equity and market share.
  • Ensure consistent brand messaging and positioning across all product lines.

Inventory Management

  • Manage product inventory levels to ensure optimal stock availability while minimizing excess inventory.
  • Work closely with supply chain and production teams to forecast demand and manage inventory levels effectively.

Demand Forecasting

  • Develop accurate demand forecasts based on historical data, market trends, and promotional activities.
  • Collaborate with sales and marketing teams to align demand forecasts with sales targets.

Marketing Mix Management

  • Develop and implement marketing strategies encompassing the 4Ps (Product, Price, Place, Promotion) to achieve business objectives.
  • Monitor and adjust marketing mix elements based on market dynamics and consumer feedback.

Strategy Formulation

  • Formulate long-term and short-term strategies to drive brand growth and market leadership.
  • Identify strategic opportunities and develop plans to capitalize on them.

Promo & Program Planning, Management & Execution

  • Plan and execute promotional programs and marketing campaigns to drive sales and brand awareness.
  • Ensures timeliness of Concept Paper preparations and that set objectives are achieved, maintaining compliance with marketing operations standards.

Job Type: Full-time

Benefits:

  • Additional leave
  • Company Christmas gift
  • Company events
  • Health insurance
  • Life insurance
  • Paid training

Work Location: In person

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